Responsibilities

• Obsess the NBY consumer and moments that matter
• Translate global and seasonal strategy into clear activation plans
• Execute NBY integrations tied to key sport moments and athletes*
• Support athlete‑led NBY storytelling with Sports Marketing
• Share consumer insights with Design, Footwear, and Merchandising
• Deliver connected consumer experiences across digital and stores
• Improve NBY activation processes and ways of working
• Identify opportunities where NBY can help grow the business

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent combination of education and experience)
• 5+ years of experience in brand activation, marketing, consumer experiences, or related fields
• Demonstrated experience translating strategy into executed consumer‑facing activations
• Strong understanding of omni‑channel marketing, including digital, retail, and physical experiences, with fluency in digital consumer journeys & touchpoints
• Proven ability to manage multiple initiatives, stakeholders, and timelines simultaneously
• Strong communication, storytelling, and presentation skills
• Consumer‑first mindset with an understanding of sport, culture, and brand expression
• Ability to operate with autonomy while maintaining strong alignment with teammates and leadership