Responsibilities

• Keep the engine running: Oversee day-to-day operations within the pod and make sure projects stay on track.
• Lead global ASO & CRO strategy: Drive scalable growth across markets and languages with data-driven experimentation.
• Shape client roadmaps: Provide senior-level guidance and tailored strategies for key ASO accounts.
• Experiment relentlessly: Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.
• Elevate discoverability: Lead keyword optimization to help apps shine in crowded app stores.
• Drive creative excellence: Run creative testing to craft store assets that stand out in competitive marketplaces.
• Mentor and inspire: Coach Growth Managers, fostering analytical thinking and curiosity.
• Refine strategies with insight: Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.
• Be a thought leader: Help build Phiture’s reputation as a go-to authority in mobile growth and ASO.
• Set the bar high: Ensure top-quality service delivery and consistently strong results.

Requirements

• 3+ years in ASO or related fields (CRO or experiment-driven mobile growth).
• Deep understanding of mobile marketing and performance marketing principles .
• A strategic mindset with hands-on experience in experimentation and user-behavior analysis.
• Data-driven decision maker with excellent research and critical thinking skills.
• Natural curiosity and adaptability, eager to deepen ASO expertise if needed.
• Strong client-management experience, preferably within an agency setting.
• Outstanding written and verbal communication skills .
• Experience working fully remote with distributed teams.
• Comfort coordinating across North America–Europe time zones .
• Solid project management and prioritization skills , thriving under multiple deadlines.
• Ability to work independently and make clear decisions in fast-changing environments.

Preferred

• Apple Search Ads experience or any CAC:LTV-based performance marketing.
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).

Benefits

• Ultimate Remote Flexibility — Skip the commute. Bay Area‑based, remote by default; a periodic in-person team and client meetups when needed.
• Generous Time Off — 26 days PTO annually (on top of all U.S. national holidays), ensuring you have ample time to recharge, travel, and live your best life.
• Outstanding Health Coverage — Premium health insurance through Cigna (medical) and Guardian (dental & vision), fully covered (100%) for you, with optional family coverage available.
• Parental Leave You Can Count On — 10 weeks of fully paid parental leave after your first year, plus an additional 4 weeks of unpaid leave available on request.
• Financial Rewards and Stability — Competitive 401(k) with 100% matching on your first 3%, and 50% on the next 2%, plus quarterly bonus opportunities tied to our shared success.
• Mental Wellness Support — Free, confidential access to licensed therapists via Oliva, putting your mental health first.
• Personal Development Investment — Yearly €1,000 personal growth budget plus 10 dedicated learning hours per month, empowering your professional and personal ambitions.
• Flexible Working Hours — Autonomy to shape your workday around your lifestyle and productivity.
• Global Team Connection — Regular team events and an annual all-expenses-paid company offsite in Europe.
• Career Advancement Clarity — Tailored career roadmap and continuous personal development plan to fuel your growth.
• Home Office Allowance — Monthly remote-work allowance to enhance your workspace or cover internet expenses.
• Top-notch Gear from Day One — Onboarding kit with branded Phiture gear and your own MacBook.
• Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because milestones matter.
• We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills.