Responsibilities

• Own the global DTC Lifestyle product strategy, aligning footwear and apparel assortments to consumer, brand, and business priorities.
• Lead seasonal assortment planning across channels, optimizing mix, segmentation, and differentiation for Flagship, E-Commerce, and Inline.
• Translate category strategies into compelling DTC assortments that drive key franchises, product launches, and head-to-toe storytelling.
• Partner cross-functionally and globally to deliver consistent consumer experience and drive alignment across seasonal milestones and GTM processes.
• Lead directed assortment execution, leveraging consumer, marketplace, and performance insights to optimize assortments while building scalable processes and high-performing teams.

Requirements

• Bachelor’s degree required with 7–10+ years of experience in merchandising, buying, category management, DTC merchandising, retail strategy, or related commercial functions.
• Experience within the lifestyle apparel or footwear industry preferred but not required.
• Proven experience leading cross-functional initiatives and managing or developing talent.
• Demonstrated experience developing product and assortment strategies within a global DTC or retail environment with a strong understanding of retail formats, digital commerce, consumer behavior, and premium brand experiences.
• Ability to combine consumer insights, marketplace trends, commercial analytics, and product intuition to drive decision-making.
• Exceptional communication and influencing skills with the ability to align stakeholders across regions, functions, and levels of the organization.
• Strong analytical, problem-solving, prioritization, and decision-making capabilities.
• Ability to travel up to 25% for store visits, market immersion, regional meetings, and company events.

Preferred

• Strong global merchandising experience with deep expertise in lifestyle footwear and/or apparel.

Benefits

• Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• we proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
• you’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.