Responsibilities

• Develop and implement data-driven, multi-channel digital media strategies (including programmatic, paid search/SEM, paid social, digital video, and display) that align with client KPIs and business objectives.
• Owns day-to-day in-platform campaign management across media channels, including campaign setup, pacing, optimization, QA, audience management, budget allocation, and performance monitoring to ensure delivery against client KPIs and business objectives.
• Lead the full lifecycle of media activities — from authoring briefs and issuing RFPs to negotiating with digital publishers and securing buy authorizations.
• Analyze campaign datasets to uncover trends, translating digital performance metrics into actionable insights and visual presentations for client meetings.
• Proactively manage, monitor, and optimize live campaigns, holding inventory and platform partners accountable to performance benchmarks and pivoting tactics to maximize ROI and exceed expectations.
• Oversee the digital"paper trail"—managing flowcharts, spend summaries, billing, and reconciliation (via Advantage Software) to ensure 100% financial transparency.
• Partner closely with the analytics and ad ops teams for robust tagging, tracking, and pixel implementation, and collaborate with Creative teams to provide technical ad specs and asset alignment.
• Conduct deep-dive competitive research, digital landscape audits, and industry trend analyses to keep the agency and clients ahead of emerging ad technologies.
• Supervise and train Assistant Media Planners, overseeing their workflow and professional development.
• Maintain and update essential planning artifacts, including media flowcharts, tactical recommendations, and comprehensive measurement plans.

Requirements

• 5+ years of paid media experience, with a heavy emphasis on digital channels; 3+ years at an ad agency is preferred
• Advanced understanding of the fundamentals of digital advertising, programmatic ecosystems, and paid search/social platforms
• Exceptional analytical skills with proven experience analyzing, interpreting, and storytelling with complex data
• Strong hands-on experience with digital marketing platforms including: Meta, Google Ads/PMax, Google Analytics, Google Sheets, Gemini/ChatGPT, TikTok and demand side platforms such as The Trade Desk or StackAdapt
• Knowledge of dashboarding solutions such as Power BI, Tableau, Data Studio or Datorama
• Expertise with spreadsheets, including functions like pivot tables and complex formulas
• Strong interpersonal, verbal and written skills as well as proven ability to develop clear and concise communications, documents and presentations
• Excellent problem-solving skills and ability to remain cool under pressure
• Strong organizational skills and ability to prioritize workload and multiple projects in order to meet tight deadlines in a fast-paced and dynamic work environment
• Natural curiosity and a desire to learn and apply new skills

Benefits

• These are competitive benefits
• We embrace a hybrid work model, with three days in the office (Monday, Wednesday, and Thursday) and two days remote (Tuesday and Friday)
• Preston Spire offers flexible time off and many other competitive benefits
• We are committed to creating an inclusive experience for all. Regardless of race, gender, religion, sexual orientation, age, or disability, we firmly believe that our work is at its best when everyone feels free to be their most authentic self