Responsibilities

• Develop and execute creative media solutions based on client needs
• Steward execution of plans, goals, and budgets
• Understand client objectives, resources, and has a strong POV
• Decisive and insightful in building a plan that ladders back to strategy
• Fulfills role on team seamlessly, working and managing with urgency
• Demonstrate initiative and ability to lead projects
• Maintain effective communication, responding quickly and accurately
• Strong ability to multi-task and handle many projects at once
• Consult industry research and resources to develop rich audience insights to inform plan recommendations
• Set up social and digital campaigns in-platform where applicable
• Build audience recommendations using syndicated tools, such as MRI-Simmons
• Evaluate vendor proposals/working with internal buying teams to facilitate media buys
• Staying current on industry trends and content
• Conduct/present pre- and post-buy media analyses
• Communicate/meet with clients to facilitate development and execution of plans
• Manage the trafficking of assets
• Mentor and develop junior team members, and supports supervisor with day-to-day tasks

Requirements

• This position requires 3-5 years of prior media planning experience (Media Planner or Senior Media Planner level).
• Proficiency in Word/Excel/PowerPoint/Keynote
• Strong written and verbal communication skills
• In-platform experience within programmatic platforms required (Trade Desk, CM360, AmazonDSP, etc.)
• In-platform experience within platforms is a plus (Meta, TikTok, Snap, etc.)
• Proficiency in media-related planning tools (e.g., Comscore, Nielsen, IMS, etc.)
• Proficiency in digital media buying software (e.g., Mediaocean/Prisma), analytics (Google Analytics), and trafficking (Google Campaign Manager)
• Ability to think creatively on your feet and problem solve

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.