Senior Media Operations Specialist

Rochester, NY (On-site)

$49K/yr – $78K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and scale media operations by standardizing onboarding, DCO and asset workflows, and cross‑functional collaboration to ensure precise asset deployment and campaign integrity.

  • Onboard and ramp the Media Operations Specialist role across teams to drive quality and speed.
  • Lead dynamic creative optimization across CM360, DV360, and Meta with rigorous QA and feed validation.

Job Description

Responsibilities

  • Onboarding employees into the Media Operations Specialist role
  • Setting the systems and infrastructure for accurate deployment of client creative assets, ensuring materials are delivered precisely, timely and to the exact specifications as outlined in contractual agreements with stakeholders – internal and external
  • Following predetermined evaluation periods, assess all onboarding documentation and make necessary updates to ensure alignment with current processes
  • Continuous review and optimization of processes
  • Ongoing training and support for the media operations specialist team
  • Ensure that all campaign elements, such as creative assets, dynamic elements, and tracking codes, are correctly implemented and delivered to the channel teams
  • Facilitate clear and effective communication between account service, integrated planning, channel and media operations
  • Act as the first point of contact for resolving any issues or discrepancies that arise during the campaign lifecycle
  • Provide training and support to internal teams on media operations processes and tools
  • Foster a collaborative environment between teams

Requirements

  • Bachelor's degree in Communications, Public Relations, Marketing, Information Technology or a related field
  • 4+ years of experience in related fields; Media, Analytics and/or Operations preferred
  • Computer literacy to include proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint)
  • Must be detail oriented, multi–task and possess strong organizational skills
  • Strong written and verbal communication
  • Advanced Microsoft Excel skills
  • Intermediate or higher familiarity with ad serving platforms (GCM360)
  • Experience working with structured data feeds, including validation, transformation, and troubleshooting
  • Familiarity with dynamic ad serving workflows within platforms like Campaign Manager 360 and rich media/DCO tools
  • Strong QA mindset with ability to validate complex creative permutations at scale
  • Ability to interpret and apply naming conventions, taxonomies, and feed schemas to ensure consistency across campaigns

Preferred

  • High exposure to ad campaign management; ad trafficking, campaign setup, and monitoring
  • Experience executing personalized or localized campaigns at scale
  • Exposure to feed-based creative automation tools (e.g., Smartly.io, Google Studio, Celtra, Flashtalking, Jivox, AdForm)
Butler/Till logo

Butler/Till

As an independent, women-owned/led, 100% employee-owned, B Corporation, we create award-winning campaigns that deliver measurable business impact. Free from holding company constraints, our agile and accountable approach genuinely serves our clients' best interests. With 25+ years of experience, we specialize in media, campaign analytics, marketing science, creative services, and healthcare marketing, connecting brands with audiences in meaningful ways. Looking for localized marketing solutions? We have that covered too. Endless spreadsheets, logins, tabs open, and emails. We know how complex local marketing can be, so we built the technology to make it easier, BetterLocal.

Founded in 1998
Rochester, New York, USA
434 employees (125 in marketing)

Traffic Signals

Monthly Visitors
32.1K
Traffic Source Mix
Search
31.4%
Direct
54.6%
Referral
6.6%
Social
6.4%
Paid
1%

Headcount Trend

Current headcount: ~434

Marketing Team

Marketing Team Size
117 (27% of company)
Median Career Experience
14 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
12