Responsibilities

• Plan, buy, and implement paid social media campaigns across platforms like Meta, Twitter, Pinterest, LinkedIn, and TikTok
• Analyze campaign reports and recommend optimizations to improve performance and meet KPIs
• Manage and optimize campaigns to align with budgets and deadlines
• Conduct forecasting for annual and monthly client budgets
• Present campaign results and strategic recommendations to internal teams and clients
• Stay current with new advances in paid social marketing, proactively seeking opportunities to grow social initiatives through relationships with platform reps and vendors

Requirements

• 3+ years of experience in Paid Social, with agency experience required
• Expertise in executing paid social campaigns across platforms, including Facebook & Instagram(Meta), Pinterest, LinkedIn, and TikTok Ads Managers
• Proficiency using Excel for data management and budgeting
• Experience managing mid-to-large scale campaigns
• Exceptional organization, communication, and attention to detail
• Understanding and interest of the impact of AI on paid social and digital media

Benefits

• Hybrid work approach with teams in the office an average of four days a week
• Passionate, driven people | We champion a culture of people that do extraordinary work
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally
• We offer a competitive benefits package, click WPP Benefits for more details.