Responsibilities

• Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement
• Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI
• Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative
• Serve as the media point of contact for the enterprise business, partnering with Product Marketing, Growth, and Sales to translate commercial objectives into media strategy
• Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities
• Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations
• Build a durable understanding of how business decision-makers consume media, and use it to challenge assumptions carried over from consumer planning
• Manage agency, vendor, and platform partner relationships day to day, holding partners accountable for strategic alignment and execution quality
• Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact
• Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders

Requirements

• Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands
• Have planned and bought across both upper-funnel and lower-funnel paid channels, and understand how each behaves differently
• Bring an independent point of view on where media investment belongs, and can defend it with evidence
• Are highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment
• Have managed media budgets and made real trade-offs between competing priorities
• Are skilled at briefing agencies well and holding partners accountable for both strategy and execution
• Can translate business objectives into actionable media plans, and communicate strategy clearly to technical and non-technical audiences
• Work effectively in fast-moving, ambiguous environments and can balance longer-term planning with rapid iteration
• Enjoy collaborating across marketing, product, and communications teams
• Are excited about Anthropic's mission to develop AI that is safe and beneficial

Preferred

• Experience planning paid media against business decision-makers in enterprise software, B2B technology, or professional services
• Familiarity with the media environments where business audiences actually spend time, including business news, trade and industry media, professional networks, and business podcasts
• Background spanning both brand and performance marketing, with an understanding of how media strategy shifts across the funnel
• Familiarity with marketing mix modeling, brand lift studies, multi-touch attribution, and other advanced measurement approaches
• Experience connecting paid media performance to downstream pipeline and revenue outcomes
• Experience with international media planning and navigating diverse market dynamics
• Experience building media capabilities and processes at a high-growth company
• Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases

Benefits

• We're an AI research company...