Responsibilities

• Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
• Performing various calculations to determine projected response levels, call volumes and audience delivery.
• Conferring with the other members of the media team to meet client marketing goals and objectives.
• Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
• Inputting and maintaining daily/weekly schedules.
• Handling billing discrepancies with vendors.
• Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
• Develop, execute and manage added value programs.

Requirements

• Broadcast media buying/planning experience (minimum 3 years) for national and/or local clients in similar applicable position.
• Some analytical media planning and reporting preferred.
• Recommended computer skills include Excel, Word and Power point.
• Additional knowledge of Strata, Core, TView, SQAD, Simmons and Kantar are preferred.
• Ability to interact with upper-level management and clients.
• Solid writing and excellent presentation skills.
• Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
• Be enthusiastic and display proactive thinking.
• Experience buying local markets and national media is preferred.

Preferred

• Some analytical media planning and reporting preferred.
• Additional knowledge of Strata, Core, TView, SQAD, Simmons and Kantar are preferred.
• Experience buying local markets and national media is preferred.

Benefits

• Flexibility for work from home and office
• Outstanding benefits including 401k matching and access to family support services, such as behavior and emotional support programs, childcare services, domestic partner insurance coverage
• A beautiful new office within the WPP campus at 333 N. Green , in the heart of the Fulton Market District
• Access to WPP and Ogilvy’s extensive Learning & Development opportunities