Senior Marketing Support Specialist

Orlando, FL (On-site)

$22/hr – $33/hrSenior Level5+ years expFull time

Posted 7 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive a multi auction field marketing strategy for assigned locations, leading targeted client outreach, brand-aligned presence, and in lane experiences while coordinating with field sales and leadership to deliver weekly performance insights and stay within budget.

  • Owns multi-auction strategy and support model
  • Manages client outreach and in lane experiences

Job Description

Responsibilities

  • Partners with Sr. Manager/Manager, Field Marketing to understand objectives and goals of assigned auction location(s) and is responsible for a multi-auction strategy and support model.
  • Strategically identifies and contacts targeted clients through tactical marketing efforts including email, phone outreach, social media, and sales enablement.
  • Coordinates and delivers on the overall presence of assigned location ensuring physical and digital signage and other point of sale materials are properly placed and visible to clients and aligns with Manheim brand guidelines.
  • Influences the sale day experience by engaging with clients in the auction lanes and facilitates in lane promotions and activities.
  • Strategically identifies and contacts targeted clients via phone to discuss special sales, feedback, or respond to a specific business need (as needed).
  • Builds relationships with auction leadership, field sales, and key dealer and commercial clients.
  • Coordinates and manages initiatives alongside field sales including blitzes and new seller welcome campaigns.
  • Manages giveaway/promotional items and performs monthly audits on allotment.
  • Effectively manages auction location(s) website, social media platforms, and sales enablement content.
  • Provides weekly recaps on sale and client performance to field and auction leadership.

Requirements

  • Bi-lingual skillset required (English/Spanish).
  • Full-time, onsite Monday through Friday (Orlando location).
  • High School Diploma/GED and 5 years' experience in a related field. The right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and 3 years' experience; or 7 years' experience in a related field.
  • 2 years of marketing experience required.
  • Excellent communication (written and verbal), interpersonal, organizational skills required.
  • Knowledge of Salesforce or other CRM platform required.
  • Knowledge of Microsoft Office suite required.
  • Ability to work in a high-performing, fast-paced environment.
  • Ability to adapt to an ever-changing industry and react to change in a positive manner.
  • Ability to work under time constraints and meet deadlines.

Preferred

  • Previous experience in the automotive industry preferred.

Benefits

  • Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
6

Recent News