Senior Marketing Strategy Associate, Affluent Branch Experience

Columbus, OH (On-site)

$90K/yr – $145K/yrSenior Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own a cross-functional platform for private client sales enablement, shaping adoption, real-time insights, and future CRM/channel integrations to align marketing, product, and banking teams around data-driven client materials.

  • Platform strategy and adoption: drive cross-functional delivery, adoption, and continuous optimization for bankers and clients.
  • Material personalization: enable real-time customization of pitchbooks and collateral to accelerate speed-to-market.
  • Integrations and governance: plan future CRM/email/mobile integrations while ensuring regulatory compliance and relevance.

Job Description

Responsibilities

  • Support the strategy and execution of the sales enablement platform, partnering across marketing, product, technology, and vendor teams to deliver a seamless, integrated experience for Private Client Bankers.
  • Develop and implement solutions that enable bankers to customize client materials, track engagement, and access insights in real time.
  • Champion adoption by enabling bankers to efficiently personalize pitchbooks, flyers, and other collateral—reducing manual processes and increasing speed to market.
  • Collaborate with cross-functional stakeholders to gather feedback, analyze platform usage, and drive continuous optimization based on banker and client needs.
  • Oversee future integration with CRM, email, and mobile channels, ensuring a unified marketing and sales ecosystem.
  • Monitor industry trends and regulatory requirements to inform product and marketing strategy, ensuring compliance and relevance.

Requirements

  • Bachelor’s degree in marketing, business, product management, technology, or a related field
  • 4+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
  • Proven track record of leading cross-functional teams and delivering innovative digital solutions
  • Experience launching and optimizing digital platforms or tools for sales or client engagement
  • Strong analytical, strategic planning, and problem-solving skills
  • Demonstrated ability to drive adoption and change management for new technologies or platforms
  • Expertise in campaign management, customer engagement analytics, and performance measurement
  • Excellent written and verbal communication skills, including executive-level presentation abilities
  • High proficiency in Microsoft Excel and PowerPoint
  • Comfort working in a highly matrixed, fast-paced environment with shifting priorities
  • Experience managing budgets, forecasts, and ROI for marketing or product initiatives

    Benefits

    • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
    • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
    • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
    • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
    • Additional details about total compensation and benefits will be provided during the hiring process.

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    47