Senior Marketing Strategy Associate, Affluent Branch Experience

Columbus, OH (On-site)

$90K/yr – $145K/yrSenior Level4+ years expFull time

Posted 2 months ago

This job is no longer accepting applications

This listing appears to be closed or inactive. The original job details are below, along with similar roles you can apply to now.

Job Summary

Own a cross-functional platform for private client sales enablement, shaping adoption, real-time insights, and future CRM/channel integrations to align marketing, product, and banking teams around data-driven client materials.

  • Platform strategy and adoption: drive cross-functional delivery, adoption, and continuous optimization for bankers and clients.
  • Material personalization: enable real-time customization of pitchbooks and collateral to accelerate speed-to-market.
  • Integrations and governance: plan future CRM/email/mobile integrations while ensuring regulatory compliance and relevance.

Job Description

Responsibilities

  • Support the strategy and execution of the sales enablement platform, partnering across marketing, product, technology, and vendor teams to deliver a seamless, integrated experience for Private Client Bankers.
  • Develop and implement solutions that enable bankers to customize client materials, track engagement, and access insights in real time.
  • Champion adoption by enabling bankers to efficiently personalize pitchbooks, flyers, and other collateral—reducing manual processes and increasing speed to market.
  • Collaborate with cross-functional stakeholders to gather feedback, analyze platform usage, and drive continuous optimization based on banker and client needs.
  • Oversee future integration with CRM, email, and mobile channels, ensuring a unified marketing and sales ecosystem.
  • Monitor industry trends and regulatory requirements to inform product and marketing strategy, ensuring compliance and relevance.

Requirements

  • Bachelor’s degree in marketing, business, product management, technology, or a related field
  • 4+ years of experience in marketing, product management, or sales enablement, ideally within financial services or technology-driven organizations
  • Proven track record of leading cross-functional teams and delivering innovative digital solutions
  • Experience launching and optimizing digital platforms or tools for sales or client engagement
  • Strong analytical, strategic planning, and problem-solving skills
  • Demonstrated ability to drive adoption and change management for new technologies or platforms
  • Expertise in campaign management, customer engagement analytics, and performance measurement
  • Excellent written and verbal communication skills, including executive-level presentation abilities
  • High proficiency in Microsoft Excel and PowerPoint
  • Comfort working in a highly matrixed, fast-paced environment with shifting priorities
  • Experience managing budgets, forecasts, and ROI for marketing or product initiatives

    Benefits

    • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
    • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
    • We also offer a range of benefits and programs to meet employee needs, based on eligibility.
    • These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
    • Additional details about total compensation and benefits will be provided during the hiring process.