Senior Marketing Strategist (B2B Digital + Media)

USA (Remote)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive high-level marketing strategy for B2B client growth, with a focus on ABM, paid and organic media, and executive advisory.

  • Own digital/media strategy and translate data into actionable steps for accounts
  • Must-have: 10+ years in B2B marketing and 5+ years in digital, media, and paid strategy
  • Standout: Experience shaping CEO/Principal discussions on brand, ABM, and talent strategies

Job Description

Responsibilities

  • Build digital and media strategies that help clients get in front of the right accounts earlier
  • Guide how and where clients invest across paid, organic, and ABM efforts
  • Interpret what the data is actually telling us and what to do about it
  • Sit in conversations with CEOs and principals and help them think differently about marketing
  • Advise clients on Brand and positioning, Communications and content, ABM plays, Sales enablement and pursuits, Talent retention, training, and recruiting

Requirements

  • 10+ years in B2B marketing
  • At least 5 years in digital, media, and paid strategy
  • Strong understanding of how to plan, buy, and optimize media (not just manage vendors)
  • Experience with ABM or highly targeted B2B campaigns
  • AEC experience helps, but it’s not required

Preferred

  • HubSpot fluency
  • Background in consultancy or advising senior leaders in AEC, CRE or other B2B service industries
  • Ability to grow share of wallet with existing clients and bring new clients to the firm over time
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Smartegies

Smartegies | Strategy First. Always.Smartegies is a strategic marketing consultancy purpose-built for the built environment. We advise architecture, engineering, construction, and commercial real estate firms on how to grow smarter—through marketing strategies that create demand, accelerate growth, and drive real business results.With deep industry knowledge and a proven framework, The Scalable 6TM, we help clients align their brand, communications, digital presence, sales enablement, and talent strategies around their Ideal Customer Profile. Whether serving as a Fractional CMO or your outsourced marketing team, we specialize in bringing clarity to the chaos and connecting marketing investments to pipeline impact.Over the past 16 years, we’ve guided more than 300 professional service brands across the U.S. and Canada—ranging from enterprise firms to emerging specialists—through market shifts, M&A transitions, and growth inflection points. Our in-house team includes strategists, designers, and content creators who execute high-impact campaigns that move the needle.We believe marketing should do more than look good. It should work.

Founded in 2008
Atlanta, Georgia, USA
19 employees (6 in marketing)

Traffic Signals

Monthly Visitors
909
Traffic Source Mix
Search
34.7%
Direct
41.1%
Referral
12.8%
Social
9.1%
Paid
1.3%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
6 (32% of company)