Senior Marketing Specialist at Jostens | Minneapolis, MN | $70K/yr – $75K/yr

Jostens

Senior Marketing Specialist

Minneapolis, MN (Hybrid)

$70K/yr – $75K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Go-To-Market initiatives and cross-functional execution for a marketing portfolio, owning initiatives and ensuring alignment across teams.

Must-have: 3+ years in marketing with revenue-focused campaigns.
Standout: Proven ability to lead cross-functional initiatives and product launches.
Standout: Experience with event marketing, sales enablement materials, and basic MS Project.

Job Description

Responsibilities

Execute Go-To-Market Initiatives. Coordinate and support product launches and marketing processes for the assigned business unit.
Project Lead. Act as the single owner for assigned initiatives to ensure alignment and execution across teams.
Act as The Voice Of The Customer. Identify and balance market needs with enterprise strategies throughout development and launch phases.
Drive Cross-functional Execution. Partner with sales, marketing, operations, service, and other stakeholders to execute plans effectively.
Support Strategic Planning and Execution. Assist in developing work plans, timelines, resource plans, and project estimates to meet business objectives.
Maintain Project Documentation. Capture meeting notes, processes, and specifications to ensure clarity and accountability.
Drive Channel Integration. Support communication plans, training, implementation, and market expansion initiatives across touchpoints.
Track and Analyze Performance. Participate in milestone tracking and provide recommendations based on analysis and results.
Support Financial Objectives. Contribute to revenue and cost improvement program (CIP) targets.
Manage Initiatives. Oversee parallel projects within the broader marketing portfolio while maintaining strong execution discipline.

Jostens

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here: https://f.io/HIAsH659

Founded in 1897

Minneapolis, Minnesota, US

2.8K employees (493 in marketing)

www.jostens.com/?utm_source=linkedin&utm_medium=social&utm_campaign=ENT_SY25_LINK_IN_BIO_ORGANIC_20250319