Responsibilities

• Manage end-to-end activation and planning of user adoption campaigns across regions, customer segments, time zones, and lifecycle stages.
• Own campaign program management processes, including intake, prioritization, planning, execution, QA, launch readiness, reporting, and retrospectives.
• Maintain a centralized campaign calendar aligned to product releases, customer lifecycle milestones, regional activations, events, and Customer Success priorities.
• Develop clear campaign briefs outlining objectives , audiences, messaging, channels, timelines, dependencies, success metrics, stakeholder roles, and activation requirements.
• Support Digital Customer Marketing efforts through campaign planning across audience segmentation, lifecycle journey orchestration, channel execution, personalization, and campaign performance optimization.
• Partner with Customer Success to align user campaigns with onboarding, adoption, engagement, renewal, and expansion motions.
• Coordinate cross-functional planning with Digital Customer Marketing, Customer Success, Product Marketing, Content, Events, Regional Marketing, and Marketing Operations to ensure consistent messaging, coordinated timing, and effective campaign execution.
• Manage timelines, deliverables, approvals, localization requirements, launch checklists, and stakeholder communications.
• Ensure campaigns follow global governance standards, brand guidelines, audience segmentation rules, and messaging consistency.
• Partner with regional teams to adapt global programs for local market needs while preserving a consistent user experience.

Requirements

• 5 + years of experience in user campaigns, lifecycle marketing, customer marketing, campaign operations, or enablement.
• Experience supporting B2B or B2B2C SaaS, technology, or digitally complex products.
• Proven ability to manage global campaign execution across multiple regions, audiences, stakeholders, and timelines.
• Strong program management skills, including campaign intake, prioritization, timeline management, stakeholder coordination, QA, and reporting.
• Experience developing campaign assets, user-facing content, event enablement materials, or adoption resources.
• Familiarity with digital marketing channels, including email, landing pages, webinars, content programs, and marketing automation.
• Strong written and verbal communication skills, with the ability to translate complex product capabilities into clear, user-focused messaging.
• Highly organized, detail-oriented, and comfortable managing multiple workstreams in a fast-paced environment.

Preferred

• Experience supporting adoption of SaaS, AI-powered, data-driven, or technically complex products.
• Familiarity with Customer Success lifecycle motions, including onboarding, adoption, engagement, renewal, and expansion.
• Experience working with regional marketing or global teams, including localization and market adaptation processes.
• Comfort using campaign performance data, usage insights, and customer feedback to inform campaign optimization.
• Experience creating enablement materials for Customer Success, Sales, or customer-facing teams.
• Familiarity with marketing automation, CRM, project management, analytics, or customer engagement platforms.

Benefits

• Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.