Responsibilities

• Digital Campaign Strategy & Execution
• Execute integrated digital marketing campaigns across paid media, search, display, social media, CRM/email, and web platforms.
• Support direct-to-consumer and referring physician initiatives designed to build awareness, engagement, and patient demand.
• Implement audience targeting, personalization, and channel activation strategies to maximize campaign effectiveness.
• Ensure campaigns align with brand objectives, customer insights, and commercial priorities.
• Performance Analytics & Optimization
• Monitor campaign performance and customer journey metrics, including traffic, engagement, conversion rates, acquisition efficiency, and return on investment.
• Analyze data and generate actionable recommendations to improve campaign effectiveness.
• Conduct A/B testing and optimization activities to improve customer engagement and conversion outcomes.
• Develop performance reports and communicate key insights to stakeholders.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Advertising, Analytics, or a related field.
• 4-6+ years of experience in digital marketing, performance marketing, demand generation, or related disciplines.
• Demonstrated experience executing and optimizing direct-to-consumer digital marketing campaigns.
• Experience managing multiple digital channels and marketing technologies.
• Healthcare, medical device, pharmaceutical, biotechnology, or other regulated industry experience preferred

Preferred

• Experience with Google Analytics, Adobe Analytics, or similar analytics platforms. Experience with CRM and marketing automation tools, including Marketo or comparable platforms.
• Familiarity with content management systems such as Adobe Experience Manager or WordPress.
• Knowledge of SEO, SEM, paid media, conversion optimization, audience targeting, and digital customer journeys.
• Experience with UX principles, landing-page optimization, and testing methodologies.
• Professional certifications in Google Analytics, Google Ads, Meta Advertising, Digital Marketing, UX Design, or Marketing Automation

Benefits

• Career development with an international company where you can grow the career you dream of .
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.