Senior Marketing Solutions Architect at PlayStation Global | San Mateo, CA | $148K/yr – $222K/yr

Senior Marketing Solutions Architect

San Mateo, CA (Hybrid)

$148K/yr – $222K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive data-driven marketing technology enablement and audience activation for PlayStation, partnering across platforms like AEP and Salesforce to deliver scalable customer experiences.

Own cross-tool audience activation and architecture improvements for marketing campaigns
Must-have: Experience with enterprise marketing tools such as AEP or Salesforce
Standout: Collaborative, consulting-style problem solving with world-class partners

Job Description

Responsibilities

Work at the intersection of technology and marketing, enabling data-driven personalization and flawless customer experiences
Collaborate with world-class marketing partners to improve audience creation and campaign delivery processes, and build scalable solutions across customer data and marketing automation ecosystems
Assist in evaluating and advising on architectural decisions that impact Adobe, Salesforce, and other platforms
Assess tradeoffs, recommend solutions aligned to business needs, and evolve PlayStation’s customer data and activation architecture to support strategic marketing goals
Frequently interact with clients and solve problems in a consulting-like capacity

Requirements

Proficiency in CDP and marketing automation platforms, capable of assessing solutions such as AEP, Salesforce, and others from an architectural and business enablement standpoint
Experience crafting scalable audience, identity, and activation frameworks that extend beyond a single toolset and support a flexible, future-ready marketing technology strategy
Marketing enablement experience, and a deep understanding of campaign lifecycles and audience creation
Experience with AEP (including Customer Journey Analytics, Real-time CDP, and Journey Optimizer), Salesforce (including Marketing Cloud and Data Cloud), or similar enterprise marketing tools
Intermediate-level SQL capabilities
Solid understanding of HTML and web protocols
Intermediate JavaScript skills
Experience with custom schema definition using Snowplow, Segment, Google Analytics 4 or similar
Web API usage experience
SaaS or other software implementation experience
Experience in large-scale software engineering organizations (Agile or related experience)

Preferred

Experience with Adobe Target - nice to have
Japanese language proficiency a strong plus but not required

Benefits

top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products
This role also may be eligible for a bonus package