Senior Marketing Program Manager

Columbia, MD (Hybrid)

$115K/yr – $153K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven marketing programs for Tenable’s product lines, aligning with GTM strategy and pipeline goals.

  • Must-have: 8+ years in marketing with strong analytics and cross-functional collaboration.
  • Standout: Portfolio-level ownership with data storytelling that informs leadership decisions.

Job Description

Responsibilities

  • Lead the development of marketing programs for your area of responsibility, ensuring they align with company go-to-market strategy, pipeline, and revenue goals; apply and adapt frameworks and approaches that drive scalable impact.
  • Partner with PMM to translate product market strategy into actionable programs, ensuring messaging and assets are optimized for conversion based on historical performance data.
  • Proactively align with Marketing Operations and Demand Generation to integrate data-led perspectives into GTM plans and program requirements.
  • Contribute to annual and quarterly planning by ensuring programs are prioritized against business strategy, pipeline goals, and customer outcomes.
  • Streamline collaboration with stakeholders by utilizing structured engagement models that reduce churn and maximize accountability.
  • Drive continuous improvement by proactively identifying and resolving operational bottlenecks within program structures and processes based on performance data.
  • Serve as a subject matter expert to review and shape critical deliverables, ensuring they align with the assigned product lines’ broader business narrative and goals.
  • Actively engage with customers and field teams to validate persona assumptions with real-world market dynamics.
  • Extract and interpret complex datasets from marketing operations to create executive-level reporting and narratives that align with QBR and leadership priorities.
  • Translate program metrics into compelling business stories that demonstrate clear links to pipeline contribution, conversion rates, and revenue impact.

Requirements

  • 8+ years in marketing, campaign marketing, demand generation, or related experience.
  • Bachelor's degree in a marketing-related field or equivalent experience.
  • Strong analytical skills with the ability to synthesize data and communicate findings through clear, professional business narratives.
  • Excellent verbal, written, interpersonal, and problem-solving skills; ability to engage and motivate stakeholders.
  • Experience working with field marketing, sales, and partners in a matrixed environment.
  • Capacity to balance multiple projects at the same time and meet deadlines under pressure.
  • Proficiency in building customer-facing and internal-facing materials (e.g., slide decks) without outside help.

Benefits

  • Tenable offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.