Senior Marketing Program Manager

Santa Clara, CA (Hybrid)

$166K/yr – $290K/yrSenior Level12+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-team program leadership for enterprise digital initiatives, turning concepts into deliverable programs with executive governance and measurable outcomes.

  • Must-have: 12+ years of hands-on program management in enterprise settings.
  • Standout: Experience leading Steering Committee and executive-level meetings across complex programs.

Job Description

Responsibilities

  • Lead portfolio-level orchestration for complex digital programs spanning multiple teams, platforms, and geographies
  • Take programs from original concept through final implementation, managing all phases including initiation, planning, execution, and closing
  • Translate approved enterprise and functional strategies into execution-ready programs, including scope framing, sequencing, milestones, budget management, and success criteria
  • Drive clarity across ambiguous problem spaces where ownership, dependencies, or delivery paths are not yet well-defined
  • Own components of the digital operating rhythm including planning cadences, intake processes, executive forums, and cross-functional alignment
  • Establish and maintain delivery governance, ensuring initiatives meet readiness standards prior to launch (platform, data, content, localization, enablement)
  • Create and present status reporting at Steering Committee and Sponsor level, leading executive-level meetings with confidence and clarity
  • Standardize delivery models, playbooks, and operating practices to improve predictability and quality at scale
  • Proactively identify and manage cross-team dependencies across Digital Experience, Platforms, Search, Localization, Analytics, and Marketing Technology
  • Surface risks early, frame tradeoffs clearly, and drive timely escalation and resolution

Requirements

  • 12+ years of hands-on program and project management experience in enterprise environments
  • Proven track record managing multiple large, concurrent programs spanning business applications and marketing technology platforms
  • Experience leading cross-functional programs involving Product, Engineering, Analytics, and Marketing stakeholders
  • Demonstrated success leading Steering Committee and executive-level meetings
  • Experience overcoming program crises and navigating complex organizational challenges
  • Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
  • Comfortable using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on marketing technology and operations
  • Exceptional executive communication and stakeholder management skills
  • Strong systems thinking with the ability to identify patterns, interdependencies, and second-order effects across complex program landscapes
  • Proven ability to drive alignment across competing priorities and diverse cross-functional teams

    Benefits

    • health plans, including flexible spending accounts
    • a 401(k) Plan with company match
    • ESPP
    • matching donations
    • a flexible time away plan
    • family leave programs
    ServiceNow logo

    ServiceNow

    4.4 Glassdoor

    ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow. For more information, visit www.servicenow.com.

    Founded in 2004
    Santa Clara, CA, US
    32K employees (2,162 in marketing)
    89% recommend to a friend
    97% CEO approval

    Traffic Signals

    Monthly Visitors
    3.8M
    Monthly Google Ads Budget
    $1.1M
    Traffic Source Mix
    Search
    39.6%
    Direct
    49.8%
    Referral
    7.1%
    Social
    2.1%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~31.3K

    Marketing Team

    Marketing Team Size
    1,319 (4% of company)
    Median Career Experience
    19.5 years
    Median Tenure
    4.8 years
    Marketing Roles Posted (Last 30 Days)
    14

    Funding

    Total Funding
    $83.7M
    Last Raise
    $11M
    Post IPO Equity, 3 years ago

    Funding History

    • Dec 2022
      Post IPO Equity
    • Mar 2012
      Private Equity • $11M
    • Feb 2012
      Private Equity • $17.9M

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