Senior Marketing Operations Specialist at Momentive Software | USA

Momentive Software

Senior Marketing Operations Specialist

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end CRM integration and data governance between HubSpot and Salesforce, ensuring clean data, aligned workflows, and reliable attribution for marketing and revenue teams.

Manage and optimize HubSpot-Salesforce integrations and related martech to support routing, enrichment, ABM, and analytics platforms.
Build and maintain automated lead lifecycle workflows, scoring, segmentation, routing, nurture programs, and campaign execution across teams.
Develop dashboards and reports to measure campaign effectiveness, funnel health, and operational performance, and drive data-driven decisions for GTM objectives.

Job Description

Responsibilities

Serve as a subject matter expert for HubSpot and Salesforce integrations, supporting marketing, sales, and RevOps stakeholders on best practices, field governance, and workflow processes.
Manage and optimize integrations between HubSpot, Salesforce, and related martech platforms, including routing tools, enrichment systems, ABM platforms, and analytics tools.
Maintain field mappings, object relationships, lifecycle stages, and sync rules to ensure accurate and reliable data flow across systems.
Monitor and troubleshoot sync issues, workflow conflicts, API-related errors, and data inconsistencies.
Support ongoing CRM maintenance, including property management, form updates, segmentation, and user support.
Build, maintain, and optimize automated workflows supporting lead lifecycle management, lead scoring, segmentation, routing, nurture programs, and campaign execution.
Partner with Demand Generation and RevOps teams to ensure workflows align with GTM objectives and attribution requirements.
Support campaign execution within HubSpot, including audience segmentation, list management, email deployment, and QA processes.
Identify opportunities to improve operational efficiency through automation and process enhancements.
Support data governance initiatives by maintaining clean, standardized, and reliable marketing and sales data.

Requirements

Bachelor’s degree in Marketing, Communications, Technology, Business, Statistics, or related field.
4+ years of experience in marketing operations, CRM administration, or marketing automation.
Strong hands-on experience with:
HubSpot
Salesforce
Experience with additional marketing technologies preferred, including:
6sense
ZoomInfo
Chili Piper
Gong
Strong understanding of marketing automation workflows, lead management, and CRM data structures.

Preferred

Experience with additional marketing technologies preferred, including ZoomInfo, Chili Piper, Gong
Experience with 6sense

Benefits

Medical, Dental & Vision Benefits
401(k) Savings Plan with Company Match
Flexible Planned Paid Time Off
Generous Sick Leave
Inclusive & Welcoming Environment
Purpose-Driven Culture
Work-Life Balance
Commitment to Community Involvement
Employer-Paid Parental Leave
Employer-Paid Short-Term Disability

Momentive Software

Momentive Software amplifies the impact of over 20,000 purpose-driven organizations in more than 30 countries, with over $11 billion raised and 55 million members served to date. Mission-driven nonprofits and associations rely on Momentive’s cloud-based software and services to address their most pressing challenges — from engaging their communities to simplifying operations and growing revenue.Designed to help organizations connect more, manage more, and ultimately expect more, Momentive’s solutions are built with reliability at the core and strategically focus on fundraising, learning, events, careers, volunteering, accounting, and association management. Momentive partners with organizations that believe “good enough” is never enough — so they can bring on better outcomes for everyone they serve.

Founded in 2017

St. Petersburg, Florida, USA

875 employees (79 in marketing)

www.momentivesoftware.com