Responsibilities

• Responsible for the product, program, or portfolio strategy.
• Interpret the competitive landscape and incorporate insights into marketing strategy.
• Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
• Deploy resources to measure, monitor, and adjust marketing strategy to drive customer engagement.
• Drive demand planning and forecasting while considering market, product, and other key factors.
• Drive segmentation and targeting methods to improve commercial efficiency.
• Establish pricing strategy that aligns with overall business goals and P&L drivers.
• Establish metrics, goals, success criteria, and milestones.
• Demonstrate financial acumen.
• Mentor, develop, and influence across the business, intentionally building cross-divisional relationships.

Requirements

• Bachelor’s degree.
• 10+ years of work experience.
• Experience leveraging quantitative and qualitative market data, customer insights, VOC (Voice of Customer), market research, business analytics, competitive intelligence, and commercial performance metrics to drive strategic decisions.
• Experience within healthcare, medical device, life sciences, healthcare technology, surgical products, capital equipment, hospital systems, operating room environments, clinical solutions, healthcare services, or related regulated industries.
• Experience leading product lifecycle management, portfolio management, commercialization, new product development, go-to-market strategy, market positioning, product launches, and growth initiatives.
• Experience developing and executing annual marketing plans, commercialization strategies, launch plans, strategic business plans, portfolio growth strategies, and customer engagement programs.

Preferred

• MBA or advanced degree
• Experience in medical devices, surgical technologies, healthcare services, life sciences, diagnostics, or related healthcare industries.
• Experience leading product lifecycle management, commercialization programs, and new product launches.
• Demonstrated success influencing cross-functional teams and leading strategic initiatives in matrixed organizations.
• Experience with change management, business transformation, customer adoption strategies, and commercial excellence initiatives.
• Prior people leadership, talent development, coaching, and team management experience.
• Experience partnering with hospital systems, integrated delivery networks, ambulatory surgery centers, and healthcare decision-makers.