Responsibilities

• Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies.
• Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market.
• Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue.
• Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions.
• Define and implement go-to-market strategies with cross-functional teams, including positioning and target customers.
• Partner closely with Sales to implement strategies, support deals, and achieve/exceed sales and market share goals.
• Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation.
• Travel up to 30%

Requirements

• Bachelor’s degree in marketing, Business, or equivalent; advanced degree preferred
• 8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)
• Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.
• Consistent track record of delivering engaging, informative, well-organized presentations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a proven understanding of various ERP systems.
• Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics
• Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.
• Advanced knowledge and understanding of clinical workflows and sales process
• Successful track record of leading multiple projects simultaneously, with the ability to work independently, show initiative, and serve as an inspiring leader.
• Confirmed ability to adapt quickly to shifting priorities and thrive in a fast-paced environment

Benefits

• Medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount
• 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching
• Flexible Spending Accounts
• Educational assistance programs
• Paid holidays, paid time off ranging from 20 to 35 days based on length of service
• Family and medical leaves of absence, and paid parental leave
• Commuting benefits
• Employee Discount Program
• Employee Assistance Program (EAP)