Responsibilities

• Take a proactive approach in developing and executing comprehensive marketing strategies from start to finish, including ideation, identifying target audience, creative development, execution/launch, and optimization.
• Strategizing and crafting a comprehensive marketing plan for product launches and product optimization/revamp.
• Strong communicator and a writer who can craft key messaging from the product value propositions to create compelling narratives.
• Gain a deep understanding of our business model and our clients' needs to tailor marketing efforts.
• Develop creative decks, particularly messaging decks, outlining key messages and communication strategies for product campaigns.
• Collaborate with international stakeholders to align marketing strategies and ensure brand consistency.
• Analyze performance data and convert actionable insights into strategies for future campaigns.

Requirements

• At least 8+ years of professional experience in marketing, product marketing preferred.
• At least 6+ years of experience in paid media or ad operations (eg Google Ads, Meta Ads).
• At least 6+ experience managing social media channels (e.g., Instagram, Facebook, YouTube, Pinterest) and content creation.
• Experience with digital behavioral analytical platforms (e.g., Heap).
• Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Strong ability to work efficiently under tight deadlines and excellent time management skills.
• Exceptional communication and collaboration skills.

Preferred

• Product marketing experience in the e-commerce industry, with the ability to bring fresh perspectives to product campaigns.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) and marketing tools (e.g., Google Analytics, CRM systems).
• A strategic thinker with a proactive approach to problem-solving and decision-making in a fast-paced environment.
• Experience in crafting growth marketing campaigns.

Benefits

• Annual incentive bonus
• Medical/Dental/Vision coverage for the employee and their dependent families (0% deduction)
• 401(k)
• Life insurance
• Accidental Death & Dismemberment coverage
• Long-term disability benefits
• Health & Dependent Care FSA
• PTO – 15days for the 1st year (+1day every year). Maximum 25days
• Marriage, Bereavement, Parental leave + equivalent subsidy
• Professional Development Assistance