Responsibilities

• Brand Positioning: Support the development and execution of the hotel's brand positioning, ensuring all marketing efforts align with the property's vision, guest experience, and luxury market positioning.
• Pre-Opening Strategy: Lead marketing initiatives tied to the hotel's pre-opening timeline, including launch campaigns, website readiness, photography, content creation, and collateral development.
• Marriott Integration: Partner with Marriott teams to optimize brand channels, Bonvoy participation, digital merchandising, and brand compliance requirements.
• Agency & Vendor Management: Coordinate external partners including creative agencies, PR firms, photographers, influencers, and production vendors to ensure successful project execution.
• Integrated Campaigns: Develop and execute multi-channel marketing campaigns that drive awareness, consideration, and bookings across transient, group, and local market segments.
• Digital Marketing Leadership: Oversee website content, paid media initiatives, SEO/SEM efforts, email marketing campaigns, and social media strategies that support business objectives.
• Content & Storytelling: Create compelling content that showcases the hotel, guestrooms, culinary offerings, wellness experiences, event venues, and Napa Valley destination appeal.
• Partnership Development: Cultivate relationships with local businesses, luxury brands, wineries, tourism organizations, and community partners to enhance visibility and guest acquisition.
• Public Relations Support: Collaborate with the hotel's PR agency to execute media strategies, press announcements, influencer visits, and opening-related publicity efforts.
• Social Media Management: Oversee social media content strategy and community engagement, ensuring a consistent brand voice across all platforms.

Requirements

• Minimum 4-6 years of progressive marketing experience, preferably within luxury hotels, resorts, lifestyle hospitality, or travel brands.
• Experience supporting hotel openings, rebranding projects, or major marketing launches strongly preferred.
• Strong understanding of digital marketing, social media strategy, content development and paid media.
• Familiarity with Marriott systems, brand standards, and marketing platforms preferred.
• Exceptional verbal, written, and presentation skills with the ability to tailor messaging for diverse audiences.
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment.
• Proven analytical abilities and experience translating performance metrics into actionable insights.
• Knowledge of Napa Valley, Northern California, luxury leisure travel, and drive-market dynamics preferred.
• Creative thinker with a collaborative mindset and a passion for luxury hospitality experiences.

Preferred

• Knowledge of Napa Valley, Northern California, luxury leisure travel, and drive-market dynamics preferred
• Experience supporting hotel openings, rebranding projects, or major marketing launches strongly preferred
• Familiarity with Marriott systems, brand standards, and marketing platforms preferred
• Creative thinker with a collaborative mindset and a passion for luxury hospitality experiences
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment
• Proven analytical abilities and experience translating performance metrics into actionable insights
• Exceptional verbal, written, and presentation skills with the ability to tailor messaging for diverse audiences
• Minimum 4-6 years of progressive marketing experience, preferably within luxury hotels, resorts, lifestyle hospitality, or travel brands

Benefits

• Team member complimentary room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• Employee assistance program
• Paid time off and sick time
• 401(k) with company match
• Marriott Bonvoy associate travel benefits and access to Marriott's global distribution network and professional development resources