Responsibilities

• You will join a talented Marketing team contributing to user growth and retention for global user base, including our key markets
• You will work alongside other marketers, engineers, product managers, designers, and the wider Notability team
• This role will also contribute to the creation and scaling of our lifecycle marketing programs, particularly in improving user engagement, retention, and monetization across our app ecosystem
• Lifecycle Strategy & Execution: Design, implement, and optimize lifecycle campaigns (onboarding, engagement, conversion, churn prevention, reactivation) to improve user retention and revenue outcomes. You should have proven experience running campaigns end-to-end, from planning to iteration
• Cross-Functional Project Management: Partner closely with Product, Marketing, Design, Data, and Engineering teams to execute campaigns on time and align CRM efforts with broader company initiatives
• User Channel Operation: Manage multichannel communications (email, push notifications, in-app messages, and product surfaces) with a clear understanding of each channel’s purpose, strengths, and performance metrics
• Experimentation & Optimization: Develop a testing roadmap, run A/B tests, and continuously optimize campaigns based on user behavior and performance insights. Contribute to conversion journeys and upsell opportunities within the subscription funnel
• User, Revenue & Dashboard Insights: Analyze CRM performance, user trends, and monetization metrics. Build dashboards to track lifecycle impact and surface actionable insights. Communicate findings clearly to stakeholders and translate them into scalable strategies

Requirements

• 5-8+ years of experience in CRM, including lifecycle marketing, ideally in a subscription-based mobile or web product with a global user base in the millions.
• Strong understanding of user journey mapping and frameworks across acquisition, engagement, conversion, and retention
• Hands-on experience with CRM platforms (e.g., Braze), analytics tools (e.g., Amplitude, Looker, Hex), and A/B testing frameworks
• Proven experience managing CRM campaigns end-to-end — from strategy and content briefing to launch, analysis, and iteration
• Demonstrated ability to collaborate cross-functionally and manage complex timelines with multiple stakeholders
• Comfortable working with user and revenue data to inform decisions, with strong data literacy and analytical mindset

Preferred

Benefits

• Competitive compensation that includes base salary, bonuses and profit sharing
• Equity Awards in the form of Stock Options
• Comprehensive healthcare fully covered for you and your family including medical, dental, and vision
• Flexible work and vacation schedules
• 401k with matching contributions
• Matching gifts to nonprofits
• Lunch Stipend (When Working from HQ)
• Public transit stipend
• Home workstation reimbursement
• ISP stipend