Senior Marketing Manager - Growth Lifecycle Marketing at Constant Contact | Waltham, MA | $103K/yr – $129K/yr

Constant Contact

Senior Marketing Manager - Growth Lifecycle Marketing

Waltham, MA (Hybrid)

$103K/yr – $129K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-channel lifecycle marketing for a SaaS company, owning strategy, experimentation, and AI-powered personalization to maximize trial conversions and retention.

Lead multi-channel lifecycle journeys (Email, SMS, In-App, Push) to boost trials and reduce churn.
Must-have: 7+ years in growth or lifecycle marketing for SaaS.
Standout: AI-driven content, segmentation, and predictive modeling for hyper-personalization.

Job Description

Responsibilities

Strategy & Execution: Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn.
Rapid Experimentation: Design and execute "quick-start" experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling.
AI & Automation: Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery.
Testing & Optimization: Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance.
Cross-Functional Collaboration: Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement.
Performance Tracking: Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership.
Content Innovation: Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts.

Requirements

7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models.
Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs).
Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud .
High proficiency in SQL or data visualization tools (Tableau/Looker).
Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing.
Bachelor's degree in Marketing, Business, or a related field.

Preferred

- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

Benefits

- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

Constant Contact

3.9 Glassdoor

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.For more information, visit: http://www.constantcontact.com.

Founded in 1998

Waltham, Massachusetts, USA

1.1K employees (173 in marketing)

www.constantcontact.com

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74% CEO approval