Responsibilities

• Use business intelligence and market data to develop and implement marketing plans and campaigns; create and communicate strategy briefs and make recommendations on marketing tactics and channels.
• Lead data driven marketing initiatives with a strong emphasis on digital performance, consumer journey optimization and measurable growth.
• Evaluate the impact of marketing activities and tactics in achieving stated objectives and optimize campaigns in market in real time.
• Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and planning.
• Partner with creative teams, other internal stakeholders and external agencies and vendors; manage and coordinate support services as part of campaign planning and execution.
• Lead the execution of marketing plans from start to finish, driving collaboration and communication with stakeholders and leveraging the right internal processes and resources.
• Manage assigned stakeholder relationships and proactively communicate activities as well as campaign progress, learning and results.
• Undertake continuous analysis of competitive environment and consumer trends; communicate trends and learning to stakeholders and provide strategic recommendations as appropriate.

Requirements

• Bachelor's Degree Marketing, Business or related field or an equivalent combination of education and experience.
• Experience leading successful integrated marketing initiatives and effectively communicating results to stakeholders across the organization.
• Proven marketing campaign management experience.

Preferred

• 8 years in a marketing leadership role.
• Healthcare marketing or healthcare leadership.

Benefits

• Providence best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally, and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.
• Providence benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources and much more.