Responsibilities

• Develop and implement a comprehensive demand generation strategy to increase pipeline and drive sales growth for three brand verticals under the First American Data & Analytics divisional umbrella.
• Align marketing programs with the sales funnel to optimize lead quality, conversion rates, and revenue impact.
• Identify, segment, and target key audiences to maximize campaign ROI.
• Plan, create, launch, and manage multi-channel marketing campaigns, including email, digital advertising, social media, whitepapers, blogs, webinars, content syndication, and ABM.
• Optimize paid and organic lead generation tactics, leveraging SEO, SEM, and retargeting strategies.
• Develop and execute nurture campaigns to guide prospects through the sales cycle.
• Collaborate with product, sales, and data teams to translate technical product and data features into compelling value propositions for go-to-market and marketing campaigns.
• Partner with sales to create demand generation programs aligned with revenue goals.
• Work cross-functionally with product and content teams to develop compelling campaign assets, including white papers, case studies, videos, and landing pages.
• Support sales enablement by delivering targeted content and tools to improve conversion rates.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in demand generation, B2B marketing, or a related role
• Proven track record of developing and executing successful lead generation campaigns that deliver measurable results
• Hands-on experience with marketing automation tools such as Marketo, Pardot, or HubSpot, and CRM platforms such as Salesforce
• Strong knowledge of direct marketing, ABM, content marketing, SEO/SEM, budget management, and forecasting best practices
• Analytical mindset with the ability to interpret campaign data and draw actionable insights
• Excellent communication, collaboration, and project management skills
• Hybrid work arrangement: 3 days per week at the Santa Ana office

Benefits

• medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan
• What We Offer – By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success.