Senior Marketing Manager, Credit Karma Money - Credit Karma at Intuit | Oakland, CA | $133K/yr – $179K/yr

Intuit

Senior Marketing Manager, Credit Karma Money - Credit Karma

Oakland, CA (On-site)

$133K/yr – $179K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth strategy and experimentation for core product initiatives across channels like email and in-app.

Must-have: Own the experimentation roadmap and long-term learning agenda for growth
Standout: 5+ years in performance or growth marketing with large-scale A/B testing

Job Description

Responsibilities

Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
Independently size and prioritize growth opportunities that drive your KPIs
Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
Steer complex, cross-functional projects
Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers

Requirements

5+ years professional experience in performance or growth marketing
High data acumen; data-driven decision-maker
Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
Highly organized and detail-oriented
High energy and positive attitude with a "can do," solution-oriented mindset
Advanced Microsoft Excel and Google Sheets skills
Marketing experience in high-growth fintech, neobanking or personal finance industries highly preferred
Experience running large-scale incentive programs
Deduplicated: SQL, BigQuery, and HTML familiarity a plus
Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus

Preferred

SQL, BigQuery, and HTML familiarity a plus
Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) a plus

Intuit

4.3 Glassdoor

Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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