Responsibilities

• Serve as the dedicated in-market marketing lead for José Andrés Group’s restaurant portfolio at The Ritz-Carlton New York, NoMad
• Develop and maintain strong relationships with local tastemakers, concierge teams (residential, corporate, hotel), luxury partners, businesses, and cultural organizations to drive guest traffic
• Identify and execute localized marketing, partnerships, and field marketing opportunities that connect the restaurants to the surrounding community and target audiences
• Maintain a strong pulse on the NYC market, competitive landscape, luxury hospitality trends, and guest behavior to inform marketing strategy along with selective programming and partnerships
• Regularly spend time on the floor understanding the cadence and audience of our concepts, cultivating relationships and identifying opportunities to increase visibility and drive covers.
• Lead development and execution of integrated marketing plans supporting restaurant programming, seasonal campaigns, launches, partnerships, and business priorities
• Work closely with external agency and creative partners, including PR, paid media, content production, and design resources, aligning agency performance and executing agreed-upon tactics as applicable
• Partner closely with centralized JAG marketing team overseeing content and editorial strategy, social media, email marketing, and digital channels to ensure alignment and timely execution
• Ensure all marketing initiatives maintain strong alignment with refined brand positioning, storytelling, and luxury hospitality standards
• Manage marketing calendars, campaign timelines, approvals, and cross-functional coordination across internal and external stakeholders
• Execute and creatively direct content shoots to further support marketing campaigns and editorial calendars
• Coordinate closely with hotel property marketing team on cross-promotion and property calendar.
• Partner closely with JAG and The Ritz-Carlton Events and Sales teams to support private dining, group sales, and on-property programming initiatives
• Actively participate in the development of marketing strategies and promotional plans to support group sales goals and increase awareness of event spaces and experiences
• Collaborate cross-functionally to concept and execute tentpole activations, partnerships, dinners, cultural programming, and guest experiences, ensuring alignment with hotel marketing team
• Support influencer hosting, media visits, VIP experiences, and partnership activations in coordination with PR and Operations teams.
• Oversee performance and execution across social media, email marketing, web, and paid media channels in partnership with centralized internal teams and agency partners
• Ensure content calendars, campaign messaging, and digital touchpoints support overall business objectives and seasonal priorities, while staying aligned to luxury brand positioning on property
• Monitor campaign performance and marketing effectiveness across channels, leveraging insights and reporting to optimize strategy and drive results
• Maintain awareness of emerging platforms, trends, and hospitality marketing best practices.

Requirements

• 10+ years of experience in luxury hospitality, restaurant, lifestyle, or experiential marketing.
• Strong understanding of the NYC hospitality, cultural, and luxury landscape.
• Proven experience executing integrated marketing campaigns, community marketing, partnerships, and events from strategy through delivery and measurement.
• Experience managing external partners across PR, paid media, content, and design.
• Experience supporting hotel F&B outlets and event-driven businesses.
• Existing relationships within NYC hospitality, media, and business communities.
• Strong operational instincts with the ability to manage multiple priorities and execute in a fast-paced environment.
• Exceptional communication, relationship-building, and project management skills.
• Highly collaborative, proactive, and solutions-oriented.

Benefits

• Competitive base salary and performance-based bonus opportunities
• Comprehensive health & wellness benefits
• Retirement savings plans
• Employee dining and partner discounts
• Professional growth within an award-winning, values-driven hospitality group