Responsibilities

• Product Marketing Focus: The Product Marketing aspect of this role is pivotal in facilitating the journey of our products from concept to market success, driving demand and usage.
• The process of facilitating a product’s journey to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it.
• GTM Plans Developing and executing comprehensive go-to-market (GTM) plans for new product launches, ensuring alignment with existing product portfolios.
• Interface with functional partners, customers, and product/sales teams to successfully launch new and existing product solutions
• Value Proposition & Messaging Development Craft differentiated positioning, messaging, and value propositions that resonate with key stakeholders
• Content Creation & Sales Enablement Lead the creation of high-impact marketing assets—including presentations, white papers, case studies, videos, interactive product demos, and solution briefs—that showcase Optum Insight Enterprise Imaging’s leadership to drive demand.
• Develop, deliver and train on robust sales enablement tools, such as competitive intelligence guides, FAQs, and pitch decks, to empower sales teams for effective client conversations.
• Drive the acceleration of product launches and ensure consistent, integrated messaging across all relevant channels
• Demand Generation (Integrated Marketing) Focus: The Demand Generation component is dedicated to driving demand and usage of our products through targeted promotional efforts.
• Developing and executing market strategies and tactical plans that contribute directly to sales growth, combat competitive pressures and retain installed base

Requirements

• 5+ years of experience in healthcare/medical imaging in a regulated environment, with a deep understanding of industry dynamics, regulatory requirements, and business processes
• Solid expertise in utilizing marketing metrics to leverage data-driven insights to inform decision-making

Preferred

• Innovative problem-solver with a keen understanding of value creation through product differentiation, portfolio bundling, and category-defining marketing strategies
• Self-directed and self-motivated with proven experience managing multiple projects, prioritizing deliverables, and meeting deadlines
• Exceptional strategic thinking to overcome obstacles and achieve project results, along with the ability to balance immediate business needs with long-term innovation goals
• Proven ability to inspire and lead cross-functional teams, drive alignment, and foster a culture of collaboration, innovation, and accountability within a matrixed organizations, aligning diverse teams, and driving results
• Master storyteller with the ability to craft compelling narratives, influence stakeholders, and build consensus

Benefits

• benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).