Senior Marketing Manager

Cupertino, CA (On-site)

$80K/yr – $120K/yrSenior Level4+ years expFull time

Posted 13 hrs ago

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Job Summary

Own branding and social media strategy and calendar across key channels while coordinating marketing materials, vendor management, and cross-functional partnerships to support community launches and projects.

  • Owns brand voice and content across channels, coordinating calendars and campaigns
  • Manages external vendors and budgets, aligning output with launch timelines
  • Partners with sales and design teams to support events and inventory updates

Job Description

Responsibilities

  • Own branding and social media strategy and calendar across Instagram, Facebook, LinkedIn, producing content that reflects AL Homes' attainable-luxury positioning
  • Plan and produce marketing materials — brochures, sales collateral, signage, email campaigns, presentations, and website content — for new home communities, design-build projects, and the Home Transition Program
  • Source, brief, and manage external vendors and agencies: photographers, videographers, designers, printers, and media buyers, keeping projects on schedule and within budget
  • Partner with sales and design teams to align marketing output with community launch timelines, model home openings, and inventory updates
  • Maintain brand consistency and voice across every channel
  • Track campaign performance and social engagement, using data to refine content strategy and vendor performance
  • Manage the marketing budget across paid media, vendor contracts, and production costs
  • Support homeowner and community events with on-site content capture and promotional materials

Requirements

  • 4-6+ years of marketing experience, including direct experience in builder, residential real estate development, or a closely related industry — required
  • Proven track record managing social media accounts and content calendars that drive engagement and leads
  • Experience managing external vendors and agencies — briefing, negotiating, holding creative partners accountable to deadlines and brand standards
  • Strong writing and content skills; comfortable producing copy for social, print, web, and sales materials
  • Working knowledge of design tools (Adobe Creative Suite or Canva) and social/analytics platforms
  • Bachelor's degree in Marketing, Communications, or a related field
  • Highly organized, deadline-driven, comfortable juggling multiple active projects and communities at once

Benefits

  • medical, dental, and vision coverage, along with access to a 401(k) retirement savings plan
  • in-office perks, including complimentary daily lunches, snacks, and coffee
  • monthly team birthday celebrations
AlphaX RE Capital logo

AlphaX RE Capital

AlphaX RE Capital is a women-founded builder-developer, real estate investment and asset management company based in Silicon Valley, dedicated to creating innovative and sustainable communities throughout California. With nearly 70% of women in the company, we are proud to champion diversity and representation in the industry.We operate with a vertically integrated, streamlined process. From acquisition and financing to design, construction, asset management, and disposition, we manage every stage in-house. This approach ensures efficiency and quality in our real estate development and private lending, optimizing professional investment opportunities and securing stable returns for our investors.Currently, we have more than $420 million assets under management and more than 820+ projects in operation, including master developments, planned communities, scattered single-family residences, and ADUs across Northern and Southern California. Our vision is to address the California housing crisis by bridging the gap for Missing Middle Housing and developing affordable, sustainable housing solutions. At AlphaX, we put community first—enhancing social welfare and empowering women and minorities. Through non-profit initiatives like the AlphaX Foundation and the Small Builders Association (SBA), we create opportunities for younger generations who are passionate about real estate and innovation.Our mission goes beyond building homes—it’s about fostering a sense of belonging, promoting equity, and empowering the next wave of leaders in the real estate industry. Our Achievements As of June 2025: • 820+ Total Units of Properties • $420M+ Assets Under Management• $700M+ Total Value of Properties • 540+ Total Units of Future Construction (2025-2028)• $870M+ Total After-Built Value of Future Construction (2025–2028) AlphaX is headquartered in Cupertino, CA, with extended offices in Southern California and Arizona.

Founded in 2019
Cupertino, California, USA
78 employees (15 in marketing)

Traffic Signals

Monthly Visitors
8.9K
Traffic Source Mix
Search
33.3%
Direct
45.1%
Referral
6.5%
Social
13.6%
Paid
1.3%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
6 (8% of company)
Marketing Roles Posted (Last 30 Days)
1