Responsibilities

• Campaign Execution & Orchestration: Execute ABM and integrated marketing campaigns across digital and offline channels (email, paid, web, events, direct mail, social)
• Translate ABM strategy into actionable campaign plans with clear deliverables and timelines
• Manage campaign calendars and ensure consistent execution across programs
• Project Management & Coordination: Serve as the central hub for campaign execution—tracking milestones, dependencies, and deliverables
• Partner closely with internal stakeholders (Product Marketing, Digital, Field Marketing) to move campaigns forward
• Coordinate with external agencies and vendors to ensure timely and high-quality output
• ABM Program Support: Support execution of 1:1, 1:few, and 1:many ABM programs
• Help operationalize targeting, segmentation, and account engagement tactics
• Ensure campaigns align to defined ICPs, account priorities, and sales objectives
• Content & Asset Development: Develop and/or adapt light campaign content (emails, landing page copy, social posts)

Requirements

• 10-15 years of B2B marketing experience, preferably in ABM, demand gen, or integrated campaigns
• Strong campaign execution skills with the ability to manage multiple programs simultaneously
• Excellent project management and organizational skills (this is critical)
• Experience working with agencies and cross-functional teams
• Comfortable with light content creation and basic design (or tools like Canva, PowerPoint, etc.)
• Familiarity with marketing automation, CRM, and ABM platforms
• Detail-oriented with a bias for action and follow-through