Senior Marketing Lead

Orlando, FL (Hybrid)

$92K/yr – $149K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional demand and ABM marketing in the US, translating business priorities into coordinated campaigns and multi-channel activation while guiding cross-functional teams in a matrixed setup.

  • Lead regional marketing strategies and activation plans aligned to growth objectives and global direction.
  • Drive ABM for priority accounts with BD and Global partners, and build demand gen programs that deliver qualified pipeline.
  • Track performance and adjust programs based on results, priorities, and business needs.

Job Description

Own regional demand and ABM marketing in the US, translating business priorities into coordinated campaigns and multi-channel activation while guiding cross-functional teams in a matrixed setup.

  • Lead regional marketing strategies and activation plans aligned to growth objectives and global direction.
  • Drive ABM for priority accounts with BD and Global partners, and build demand gen programs that deliver qualified pipeline.
  • Track performance and adjust programs based on results, priorities, and business needs.

WSP

We are one of the world’s leading professional services firms, uniting our engineering, advisory and science-based expertise to shape communities to advance humanity. From local beginnings to a globe-spanning presence today, we operate in over 50 countries and employ approximately 73,000 professionals, known as Visioneers. Together they pioneer solutions and deliver innovative projects across sectors: Transport & Infrastructure, Property & Buildings, Earth & Environment, Water, Power & Energy and Mining & Metals. Together let’s unlock potential everywhere.#WeAreWSP

Founded in 1959
Montreal, Quebec, CAN
22K employees (1,493 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
53.6%
Direct
36.9%
Referral
5.8%
Social
1.9%
Paid
1.8%

Headcount Trend

Current headcount: ~21.7K

Marketing Team

Marketing Team Size
294 (1% of company)
Median Career Experience
14 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2