Senior Marketing Enablement Specialist

Seattle, WA (Hybrid)

$75K/yr – $127K/yrSenior Level4+ years expFull time

Posted 1 month ago

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Job Summary

Own enterprise messaging and field GTM to accelerate pipeline across retail and healthcare, turning technicals into real value and shaping ABM, events, and sales enablement.

  • Messaging: translate complex capabilities into clear enterprise value and compelling positioning.
  • Field & Sales Enablement: create decks, battlecards, and one-pagers to drive deal acceleration and consistent storytelling.
  • Events & ABM: identify high-leverage moments and build executive-level experiences that deepen relationships and pipeline.

Job Description

Responsibilities

  • Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
  • Translate complex technical capabilities into compelling, customer-focused value propositions
  • Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field
  • Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
  • Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
  • Support webinars, demos, and thought leadership content that showcase Axon’s value across enterprise use cases
  • Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story
  • Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs
  • Support field events and customer engagement programs that drive pipeline and brand presence
  • Build account-based and executive-level experiences that deepen relationships with key decision-makers
Axon logo

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993
Scottsdale, Arizona, USA
5.3K employees (221 in marketing)

Traffic Signals

Monthly Visitors
405.5K
Monthly Google Ads Budget
$25.8K
Traffic Source Mix
Search
50%
Direct
42.2%
Referral
5.6%
Social
1.5%
Paid
0.6%

Headcount Trend

Current headcount: ~5.2K

Marketing Team

Marketing Team Size
118 (2% of company)
Median Career Experience
13 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
7

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