Senior Marketing Enablement Specialist at Axon | Boston, MA | $90K/yr – $144K/yr

Axon

Senior Marketing Enablement Specialist

Boston, MA (Hybrid)

$90K/yr – $144K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and shape Axon\'s enterprise product messaging and field campaigns for retail, healthcare, and other enterprise verticals, turning technicals into customer value and driving pipeline through events, assets, and ABM programs.

Messaging & campaigns: own narratives and go-to-market storytelling for enterprise buyers
Field enablement: create decks, battlecards, demos, and sales tools to win
Enterprise experiences: lead ABM programs and executive-level event storytelling across launches and conferences

Job Description

Responsibilities

Develop product messaging and campaign positioning that resonates with enterprise audiences in retail, healthcare, and other core enterprise verticals
Translate complex technical capabilities into compelling, customer-focused value propositions
Partner with product teams on launches and go-to-market initiatives to ensure messaging lands effectively in the field
Identify high-leverage market moments (launches, industry events, partnerships) and turn them into differentiated product narratives
Create sales enablement materials including pitch decks, one-pagers, and competitive battlecards that equip sellers to win
Support webinars, demos, and thought leadership content that showcase Axon’s value across enterprise use cases
Drive consistency across campaigns, messaging, and sales materials so every customer touchpoint reflects the same compelling story
Partner closely with Enterprise Sales and Customer Success on deal acceleration strategies and account-based programs
Support field events and customer engagement programs that drive pipeline and brand presence
Build account-based and executive-level experiences that deepen relationships with key decision-makers

Requirements

4+ years of experience across product marketing, sales enablement and field marketing
Proven track record of driving pipeline and revenue through events, campaigns, and field initiatives
Experience supporting enterprise sales
Demonstrated ability to develop compelling product messaging and translate technical solutions into real-world value
Strong experience creating sales enablement materials that equip sellers to win (decks, battlecards, one-pagers, demo content)
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
Creative, out-of-the-box ideas for programs that capture attention, differentiate Axon, and drive meaningful enterprise engagement
Experience using data and insights to measure performance and optimize programs
Familiarity with AI and emerging tools to enhance execution and personalization
Strong cross-functional collaboration and stakeholder management skills across product, sales, and customer success

Preferred

Benefits

Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, Dental, Vision plans
Fitness Programs
Emotional & Mental Wellness support
Learning & Development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices

Axon

Our story began in September of 1993 when TASER International was founded by CEO Rick Smith with his brother Tom Smith. They consulted with Jack Cover, former NASA scientist and inventor of the original TASER® conducted energy weapons of the 1970s. Rick Smith was inspired to found the company after losing two high school football teammates who were shot and killed in a road rage incident. This experience led him to seek new technologies that would enable people to protect themselves without deploying lethal force in hopes of creating a bullet-less world.Today, Axon represents the entire network of devices, applications and people that is revolutionizing public safety around the world. Our mission is to protect life. We’re building the world’s largest and most trusted suite of public safety solutions. If you are seeking a career with purpose, we invite you to join us.Learn more at: axon.com/careersThis is Our MoonshotGun-related deaths between police and the public have risen steadily for at least the past six years. In 2021 in the U.S., 1,118 people — 1,054 civilians and 64 officers — lost their lives in gun-related incidents between police and the public, according to leading data sources. In response, Axon is rallying partners around a “moonshot” goal to cut gun-related deaths between police and the public by 50% by 2033.

Founded in 1993

Scottsdale, Arizona, USA

5.3K employees (221 in marketing)

www.axon.com