Senior Marketing Data Engineer - Remote at Experian | Madison, MS | $101K/yr – $174K/yr

Experian

Senior Marketing Data Engineer - Remote

Madison, MS (Hybrid)

$101K/yr – $174K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead data architecture and analytics integration efforts across web analytics, CRM, and marketing platforms to enable unified insights, attribution, and governance, translating requirements into scalable data solutions.

Data Infrastructure: Build and maintain cross-platform data integrations and migration from Adobe Analytics to CJA.
Attribution & Analytics: Develop a marketing attribution model leveraging AEP and CJA insights.
Collaboration & Governance: Translate requirements to data solutions, design governance, tagging, and reporting dashboards.

Job Description

Responsibilities

Lead the integration of customer data across web analytics, CRM, marketing automation and related platforms.
Architect and manage the migration from Adobe Analytics to CJA, ensuring seamless data flow and reporting.
Collaborate with Adobe and team members to establish and improve our AEP foundation.
Build a marketing attribution model using AEP and CJA insights.
Guide communication between business and technical teams, translating requirements into data solutions.
Help develop data engineering pipelines to transform and analyze marketing and customer data.
Analyze web and marketing performance data to create applicable insights on customer behavior, campaign effectiveness, and conversion optimization.
Provide guidance on best practices for data governance, privacy, and tagging architecture.
Contribute to the creation of dashboards and reports using tools like Tableau, Power BI, and Alteryx

Requirements

5+ years of experience in digital analytics, data architecture, or related fields.
Expertise with Adobe Analytics and Salesforce.
Experience in data engineering, including Extract, Transform, Load processes, data modeling, and pipeline development.
Hands-on skills with at least one of the following: Tableau, Power BI, or Alteryx.
Experience creating marketing attribution models and analyze customer journeys.
Experience with tag management solutions and data layer design.
Background in managing CDP implementations.
Familiarity with AEP and CJA

Benefits

Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Founded in 1980

Costa Mesa, CA, US

24K employees (891 in marketing)

www.experianplc.com