Responsibilities

• Analyze business objectives, customer needs and market opportunities to develop and align integrated marketing strategies.
• Lead go-to-market strategy, planning and execution for strategic mining offerings, such as Job Site Solutions and new product introductions (NPIs).
• Conduct market, customer and competitive research to identify growth opportunities, customer challenges and industry trends.
• Develop and execute integrated marketing campaigns that drive awareness, preference, adoption and business growth across products, technology and services.
• Partner with product groups, commercial teams, dealers and enterprise stakeholders to ensure consistent messaging, launch readiness and successful market activation.
• Measure campaign effectiveness, product launch success and business impact, recommending optimization opportunities as needed.
• Maintain effective cross-functional communications to align marketing priorities with evolving organizational objectives, portfolio strategies and customer needs.
• Support commercialization efforts by developing customer-focused value propositions, messaging frameworks and content strategies that communicate business outcomes and customer value.
• Manage agency, supplier and vendor relationships to ensure high-quality execution of marketing initiatives and efficient use of marketing resources.

Requirements

• Promotion and Marketing Communications
• Develop integrated marketing communication strategies that promote products, services, and technology solutions.
• Create compelling messaging and campaigns that drive customer engagement and business results.
• Apply customer and market insights to optimize communication effectiveness and go-to-market execution.
• Guide teams in the development of marketing campaigns, communication plans, and launch strategies.
• Customer Focus
• Apply customer insights to develop solutions, services, and marketing strategies that drive business value.
• Build strong customer relationships through open communication, accountability, and continuous improvement.
• Anticipate customer needs and implement solutions that enhance satisfaction and exceed expectations.
• Promote a customer-focused culture across business decisions and commercialization efforts.

Preferred

• Experience developing integrated marketing and go-to-market strategies.
• Strong background in digital marketing, campaign management, and commercialization.
• Knowledge of Caterpillar mining products, services, technologies, and dealer network operations.
• Ability to leverage customer and market insights to drive business growth.

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*