Responsibilities

• Build, maintain, and optimize marketing automation campaigns and journeys across email, SMS, push, and in-app channels, with a strong focus on Braze.
• Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, subscription groups, and API-triggered messages that support lifecycle, product, and marketing initiatives.
• Partner with lifecycle marketing, product, analytics, data, and engineering teams to translate business requirements into scalable, reliable messaging solutions.
• Implement event-driven campaigns using customer attributes, custom events, segmentation logic, and audience data from connected systems such as CRM, CDP, data warehouse, and internal platforms.
• Support the migration or re-platforming of existing SFMC campaigns, journeys, data extensions, personalization logic, and automations into Braze-native solutions.
• Build and maintain responsive email templates and modules using HTML/CSS, Liquid, and platform-specific personalization logic.
• Contribute to technical standards for campaign development, QA, documentation, naming conventions, segmentation, reusable components, and release processes.
• Troubleshoot campaign issues, data discrepancies, rendering problems, API-triggered messaging errors, and journey logic defects.
• Support deliverability, compliance, and quality efforts, including suppression logic, preference management, list hygiene, rendering QA, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and related requirements.
• Participate in code reviews, documentation, peer coaching, and knowledge sharing to help improve team execution and consistency.

Requirements

• Bachelor’s degree in related field preferred.
• 5+ years of experience in marketing automation, lifecycle marketing technology, CRM operations, or martech development.
• Hands-on experience building campaigns, journeys, or automations in Braze or a similar modern customer engagement platform.
• Experience with Braze capabilities such as Canvas, Campaigns, Segments, Liquid, Connected Content, custom attributes, custom events, subscription groups, or API-triggered messaging.
• Experience building multi-channel messaging programs across email, SMS, push, and/or in-app channels.
• Experience collaborating with marketing, product, analytics, data, and engineering partners.
• Hands-on Braze experience in a production environment.
• Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, Contact Builder, data extensions, AMPscript, and SQL.
• Experience supporting a migration or re-platforming effort from SFMC to Braze or another marketing automation platform.
• Experience with CDPs such as Segment, mParticle, or Salesforce CDP.

Preferred

• Experience with Braze Currents, reverse ETL tools, REST APIs, or real-time event streaming

Benefits

• Generous Medical, Dental, and Vision Benefits
• 401(k) with Company Match
• Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
• 12 weeks Paid Parental Leave
• Pre-tax Transit Benefits
• No-Cost Life Insurance Benefits
• Voluntary Benefits Options
• ASPCA Pet Health Insurance Discount
• Wellness Incentive Program