Senior Marketing Analyst

Hermosa Beach, CA (Hybrid)

$150K/yr – $170K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own cross-channel analytics from data reconciliation to actionable insights, building dashboards, forecasting, and automation to drive optimization across affiliate, email, native, and display.

Lead performance analysis across channels
Develop forecasting and ROI models

Job Description

Responsibilities

Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities
Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables
Build and maintain dashboards and automated reporting tools to improve visibility and decision-making
Develop forecasting models and ROI analyses to guide strategic investment decisions
Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights
Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients
Identify and implement automation and process improvements to increase efficiency and reduce manual work

Requirements

7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels
Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI
Technical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar
Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
Proven ability to turn complex data into clear, actionable insights
Experience with forecasting, profitability modeling, and performance optimization strategies
Strong communication skills with the ability to present insights to both technical and non-technical audiences
A process-oriented mindset with experience improving workflows and implementing automation

Benefits

Competitive Pay + bonus (paid January and July)
401K with 4% company match
Comprehensive medical, dental & vision
WFH Mondays and WFH + Half Day Fridays all year
Monthly home office and lifestyle reimbursement
Monthly happy hours, team building events, and volunteer opportunities
Fun, energizing and fast-paced work environment

Strand Marketing

Ranked as one of the fastest growing companies in the US on the prestigious #Inc5000 list, Strand is a lifecycle marketing agency specializing in:Increasing customer acquisition and growing revenue through partnership marketing efforts, and crafting highly effective retention strategies that optimize engagement and build brand loyalty.We drive exceptional results for brands seeking innovative ways to grow and succeed in the post-cookies by connecting them to new, targeted audiences outside of the realms of Google, Facebook, andAmazon.How do we do it?We have a comprehensive understanding of the buyer journey/customer lifecycle and provide end-to-end integrated marketing strategies that optimize every step of that journey.Acquire CustomersWe work with direct-to-consumer brands (like yours!) who are looking to drive digital memberships, subscriptions, purchases, or leads by leveraging the power of partnership marketing. Unlike traditional digital marketing, partnership marketing uses affiliate publishers to promote your products. You only pay a commission when you receive an order from a partner advertisement, which means you’re only paying for real, measurable results.Maintain Brand IntegrityWe help target, vet, and manage quality publishers who can ensure the integrity of your brand and expand your reach to new audiences. Our full-service, white glove approach to customer service sets us apart and lets us act as an extension of your team.Reduce Churn & Boost LTVStrand doesn’t just help you acquire customers; we help you keep them. By optimizing every touch point and user experience in the buyer journey, we can ensure that your customers are engaged and able to easily navigate your process. This results in increased renewals, winbacks, and lifetime values – in short, loyal customers who keep your business going strong.Get Ready for Real ResultsLet us help your business rise above today’s digital media challenges and unlock your growth potential.

Founded in 2019

Hermosa Beach, California, USA

41 employees (12 in marketing)

www.strandmc.com