Senior Marketing Analyst at LatentView Analytics | California, MO | $140K/yr – $160K/yr

LatentView Analytics

Senior Marketing Analyst

California, MO (On-site)

$140K/yr – $160K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive and measure paid media performance across channels, using experiments and dashboards to guide marketing decisions.

Own design and instrumentation of paid media tracking and data pipelines.
Must-have: 6+ years in analytics with performance/conversion analysis.
Standout: Hands-on SQL/Python for data ETL on cloud platforms.

Job Description

Responsibilities

Lead paid media data instrumentation and ensure accurate tracking across platforms
Design and execute paid media experiments , including geo‑based incrementality tests
Perform paid media analysis using light causal inference to estimate true impact
Build dashboards to visualize performance, experiments, and KPI trends
Develop measurement plans defining KPIs, data requirements, and analytical approaches

Requirements

6 + years in business analytics with experience analyzing performance and conversion
Strong statistical analysis, test design, and marketing attribution expertise
Hands‑on SQL + Python for ETL and data pipeline development using cloud platforms
Ability to work with large, complex datasets such as clickstream or impression‑level data
Strong data storytelling and dashboarding skills (Tableau) to influence marketing leadership

LatentView Analytics

4.0 Glassdoor

LatentView Analytics is an AI-driven analytics, data engineering, and consulting company that inspires and transforms businesses to excel in the digital world by harnessing the power of data. We are a trusted partner to enterprises worldwide, including 50+ Fortune 500 companies across the Technology, Financial Services, CPG, Retail, and Healthcare sectors, located in the United States, Europe, the UK, and Singapore.What defines usClient-Centered ImpactWe provide more than insights. We deeply understand the challenges of our clients to craft actionable strategies that drive lasting value and a competitive edge.Shared DestinyGrowth is mutual. We build long-term partnerships rooted in open communication, trust, and accountability for our clients, our people, and our organization.CamaraderieThe best ideas are built together. We embrace diverse perspectives, building a culture of trust, teamwork, and open dialogue to create innovative solutions for our clients, teams, and stakeholders.Innovation with ExcellenceWe push the boundaries of analytics by blending creativity, expertise, and a commitment to precision and quality.Freedom with AccountabilityWe encourage independent thinking and curiosity while upholding integrity, responsibility, and ethical practices.Awards and recognitionsTop 20 Best Firms for Women in Tech 2025Leader - MLOps Service Providers 2025 - PeMa Report 2025The Forrester WaveTM: Customer Analytics Services, Q2 2025Leader - Data Engineering Service Providers - PeMa Report 2025Leader - Agentic AI Service Providers PeMa QuadrantTop 20 CEOs Defining the Future of AI in 2025ISG - Global Leader - Specialty Analytics Services - Retail and CPGISG - Global Leader - Specialty Analytics Services - Supply Chain Forrester: Marketing Measurement and Optimization Services Landscape, Q3 2025

Founded in 2006

Chennai, Tamil Nadu, IND

1.7K employees (43 in marketing)

www.latentview.com

85% recommend to a friend

93% CEO approval