Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media all while identifying trends, anomalies, and performance drivers
• Extend performance analysis past the click — diagnosing funnel drop-off points across landing pages, forms, and booking flows to find where conversion is being lost
• Support the conversion optimization testing calendar: help scope hypotheses, size experiments, and read out A/B and multivariate test results for landing pages and key funnel steps
• Turn data into an assessment of relative impact, tradeoffs, and opportunities across campaigns, markets, spend levels, and site experiences
• Identify what actually matters versus noise; helping leadership focus on the most impactful levers, whether that's a channel shift or a landing page fix
• Operate at the line between marketing analyst, business analyst, and optimization partner, understanding business context, financial implications, and operational realities
• Partner with marketing leaders and the Director of Conversion Optimization & Analytics to support strategic decision-making, not just reporting
• Pressure-test assumptions and recommendations using data, not intuition, including test results that challenge current channel or page strategy
• Produce high-volume, recurring reporting (daily, weekly, monthly) that keeps teams aligned on both acquisition and conversion performance
• Ensure data outputs, including experiment and funnel data, are accurate, timely, consistent, and clearly communicated

Requirements

• 5+ years of experience in marketing analytics, performance analytics, or business analytics, ideally within a multi-location, franchise, or branch-based business
• Strong working knowledge of SQL and advanced Excel for data extraction, modeling, and analysis
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI
• Solid understanding of SEM, PPC, local search, and lead-generation marketing models
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and company-level KPIs
• Excellent communication skills, with the ability to present findings clearly to both technical and executive, non-technical audiences
• Exposure to marketing attribution, funnel analysis, and ROAS measurement
• Basic familiarity with statistical or scripting languages (R, Python) for deeper analysis

Benefits

• Competitive Pay
• Employee Company Ownership Opportunities
• Industry Leading Training Programs
• Leadership Development and Career Growth Tracks
• Comprehensive and Affordable Benefits Package
• Top Workplace with Award Winning Culture