Senior Marketing Analyst, Customer Behavior & Lifecycle at Fanatics | Jacksonville, FL | $100K/yr – $125K/yr

Fanatics

Senior Marketing Analyst, Customer Behavior & Lifecycle

Jacksonville, FL (Hybrid)

$100K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle analytics to optimize onboarding, engagement, and retention through end-to-end behavioral analyses and cross-channel pathing.

Own end-to-end behavioral analyses and cross-channel pathing to reveal intent moments.
Must-have: 5+ years in CRM or Lifecycle Marketing with SQL expertise.
Standout: Real-time CDP or Adobe Journey Optimizer experience with cross-functional collaboration.

Job Description

Responsibilities

Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent.
Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging (or lack thereof).
Translate complex data into clear, human-centered insights that influence lifecycle marketing strategy, campaign design, experimentation, and prioritization.
Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation.
Communicate insights through compelling narratives, dashboards, and presentations tailored to both technical and non-technical stakeholders.
Lead cross-functional collaboration with Lifecycle Marketing Strategy, Analytics, and Engineering teams to develop a holistic customer view and experience.

Requirements

5 plus years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
Strong analytical mindset with an understanding of customer data, data hygiene, and database marketing principles.
Expertise in SQL and working with large, disparate datasets.
Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform & Journey Optimizer.
Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and priorities.

Preferred

Background in retail, e-commerce, or multi-brand organizations.
Experience with BI visualization and tooling (Superset, Microstrategy, Power BI, etc).

Benefits

Culture: Join a team where you're surrounded by top-tier talent, driven by a shared passion to relentlessly enhance the fan experience. With a focus on collaboration, support, and continuous development, you’ll be empowered to help shape a culture that celebrates both individual and team successes.
Benefits: We provide a wide range of health, financial, legal, and development assistance, including wellness programs with fitness and weight management partners, paid maternity paternity leave, and infertility treatment. Additionally, we offer flexible time off to help you recharge, along with a competitive 401k plan to support your financial future. At Fanatics, we’re dedicated to supporting you in all aspects of work and life.

Fanatics

3.3 Glassdoor

Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Founded in 2002

New York, New York, USA

14K employees (1,648 in marketing)

www.fanaticsinc.com

50% recommend to a friend

55% CEO approval