Responsibilities

• Partner closely with Lifecycle Marketing Strategy, Analytics, and Engineering teams to align on a shared, holistic view of the customer and coordinate cross-functional priorities.
• Serve as a key analytical voice in lifecycle planning discussions, bridging technical complexity and strategic direction for stakeholders across levels.
• Contribute to a collaborative team environment by sharing insights, methodologies, and best practices that elevate the broader team's analytical capabilities.
• Analyze customer behavior across the full lifecycle, identifying key paths, drop-offs, accelerators, and moments of intent that reveal what fans need and when.
• Build and maintain behavioral pathing analyses to understand how customers move across intents and in response to cross-channel messaging—or the absence of it.
• Partner with lifecycle marketers to define measurement frameworks for onboarding, engagement, retention, and reactivation programs.
• Translate complex data into clear, human-centered insights that reflect fan motivations and friction points, influencing how Fanatics Commerce connects with its customers.
• Develop novel analytical approaches to behavioral segmentation and customer intent modeling that push beyond standard reporting.
• Explore and integrate real-time CDP capabilities—ideally Adobe Experience Platform and Journey Optimizer—to advance lifecycle personalization and experimentation.
• Identify opportunities to automate recurring analyses and build scalable frameworks that reduce manual lift and accelerate insight delivery.

Requirements

• 5+ years of experience in CRM, Lifecycle Marketing, or a related field with a focus on analyzing customer behaviors and trends.
• Strong analytical mindset with a solid understanding of customer data, data hygiene, and database marketing principles.
• Expertise in SQL and demonstrated experience working with large, disparate datasets.
• Experience with real-time CDPs or CRM systems, ideally Adobe Experience Platform and Journey Optimizer.
• Exceptional organizational and communication skills, with the ability to manage multiple stakeholders and competing priorities effectively.
• Proven ability to translate complex analytical findings into clear, actionable insights for both technical and non-technical audiences.

Preferred

• Background in retail, e-commerce, or multi-brand organizations and/or experience with BI visualization tools such as Superset, MicroStrategy, or Power BI is a plus.