Responsibilities

• As the Marketing Manager, you’ll own the strategy and execution of digital-first growth initiatives for the Ramsey AI platform - a key entry point into the Ramsey ecosystem.
• You’ll leverage data, customer behavior, and emerging AI engagement patterns to create experiences that move users from discovery to meaningful interaction with our tools and solutions.
• This is not a traditional brand marketing role. It’s a product-led, growth-focused role centered on optimizing the full customer journey, from third-party platforms (like YouTube, social media, and other channels) into our owned platform.
• You’ll ensure our marketing efforts are intentional, measurable, and designed to drive conversion, not just awareness.
• You’ll bring a strong understanding of evolving customer psychology and cognitive empathy, seeking to understand not just what users do, but why they do it.
• You’ll collaborate closely with product teams, channel owners, and cross-functional partners to build seamless pathways into the Ramsey AI platform.
• This includes mapping and optimizing the user journey, integrating the product across platforms, and developing a structured experimentation roadmap to continuously improve performance.
• You’ll use data, insights, and testing to identify opportunities, solve gaps, and scale what works.

Requirements

• 6+ years of experience in growth marketing, digital marketing, or product marketing, with a strong understanding of funnels, user behavior, and customer journeys
• Experience driving acquisition and conversion from third-party platforms into owned digital products or experiences
• Strong grasp of customer psychology and cognitive empathy in marketing and user experience
• Fluent in data and analytics tools (Google Analytics, dashboards, etc.) and use insights to inform decisions and prioritize opportunities
• Experience working cross-functionally with product, marketing, and channel teams
• Interest in (or experience with) how users engage with AI-powered or conversational digital experiences
• Ability to bring clarity and alignment across complex, fast-moving initiatives
• Energized by continuous optimization, including testing, learning, and improving the user experience

Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!