Responsibilities

• Power data-driven decisions across Avalara's tax compliance and regulatory technology portfolio.
• Deliver insight into customers, competitors, and the market.
• Complete qualitative and quantitative primary market research that informs marketing, product, and go-to-market strategies for tax compliance solutions.
• Design surveys and discussion guides that align with our goals and produce clear, reliable, decision-ready results.
• Analyze research data in Excel (can perform complex functions) and Power BI to identify customer needs, buying drivers, adoption barriers, and market trends.
• Surface themes from qualitative and open-ended responses related to compliance complexity, automation needs, and customer pain points.
• Build competitive intelligence across the tax compliance, indirect tax, e-invoicing, reporting, and broader compliance technology ecosystem — including competitor positioning and messaging.
• Integrate secondary research, industry reports, regulatory developments, and internal performance data to strengthen and contextualize insights.
• Translate market, customer, and competitive insights into clear narratives that drive strategic decision-making.
• Coordinate with external research vendors to protect timelines, data quality, and delivery.

Requirements

• Bachelor's degree (business, marketing, economics, or social science preferred).
• 7+ years of hands-on experience in qualitative and quantitative primary market research.
• Proficiency in Power BI, Excel, and PowerPoint.
• Hands-on experience with Qualtrics or a similar survey platform.
• Analytical and storytelling skills, with the ability to connect insights to business and product decisions.
• Experience using AI and related tools to improve operational efficiency and the quality of research output.

Benefits

• Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance.
• Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.