Responsibilities

• Design, write and produce high-quality marketing collateral (pitch decks, capability statements, practice group overviews, proposals, RFP/RFI responses, case studies, attorney biographies), maintaining a centralized library of pitch content, experience lists and matter descriptions for quick, accurate assembly.
• Build visually sophisticated, client-ready presentations under tight deadlines with minimal supervision via PowerPoint.
• Establish brand standards across all firm messaging, materials, including templates, logo usage, etc.
• Manage firm website, attorney biographies, digital presence and social media, coordinating with outside vendors and internal stakeholders.
• Develop and execute firm-wide and practice-specific business development plans with firm leadership, informed by market, client, prospect and competitive intelligence research.
• Prepare attorneys for pitch and client meetings (research, materials, talking points, anticipated questions, follow-up strategy). Attend pitches, client meetings, conferences and industry events, representing the firm professionally.
• Drive cross-selling initiatives and support attorney business development plans with accountability and follow-through, coaching partners and associates on positioning and follow-up discipline.
• Manage the firm's conferences, sponsorships, speaking engagements and client events, including selection, budgeting, logistics and ROI analysis.
• Track pitch activity, wins, losses and pipeline, reporting results and lessons learned to firm leadership.
• Manage legal directory and awards submissions (Chambers, Legal 500 and comparable rankings).

Requirements

• Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field. Legal Marketing Association certification is a plus.
• Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.
• Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.
• Demonstrated experience working directly with and influencing senior decision makers.
• Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.
• Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.
• Experience with Salesforce CRM or other comparable marketing platforms.
• Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.
• Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.
• Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.

Preferred

• Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field. Legal Marketing Association certification is a plus.
• Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.
• Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.
• Demonstrated experience working directly with and influencing senior decision makers.
• Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.
• Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.
• Experience with Salesforce CRM or other comparable marketing platforms.
• Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.
• Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.
• Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.