Senior Manager, US Media - Strategy & Planning at American Express | New York, USA | $104K/yr – $175K/yr

American Express

Senior Manager, US Media - Strategy & Planning

New York, USA (Hybrid)

$104K/yr – $175K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive ATL media planning and cross-functional collaboration for enterprise campaigns in the US.

Own ATL planning and execution across audiences & products in the US
Must-have: Direct management of large-scale media campaigns with structured presentations
Standout: Matrixed collaboration with Global Media Analytics and cross-functional partners to optimize campaigns

Job Description

Responsibilities

Execute Above-The-Line communications planning across audiences & products, managing media activities in the US
Work across cross-functional teams to advance our approach to tactical planning & partner selection at a granular level
In partnership with Brand Content & Social teams, develop integrated campaign plans, encompassing our prospect-facing tactics & formats in the US
Work hand-in hand with Business Units to develop a coordinated & integrated approach supporting products within ATL media
Advance the incorporation of data & insights into our planning process, deepening our understanding of audiences & tactics
Lead ongoing campaign performance and optimizations in close partnership with Global Media Analytics, Brand Content, Brand Social & IAT partners
Drive Enterprise collaboration by ensuring deep understanding of best practices, partner capabilities, and media innovation

Requirements

Direct management & execution of large-scale media campaigns required
Ability to distill down complex media strategies into understandable communications, with a priority on excellence in structured presentations
Inherent collaborative spirit and comfort in a matrixed environment; able to directly partner across Global Media and Media Analytics teammates, working together and relying on each other’s expertise to achieve campaign goals
Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits

Preferred

Agency background strongly preferred, with expertise in digital media & offline channels, experience with reporting a plus
Experience managing media agencies preferred
Strong partner management skills with proven ability to influence & negotiate
Proven track record to strategically assess opportunities and make data driven decisions resulting in tangible results while ensuring flawless execution

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

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