Senior Manager Upstream Marketing, Navigation Platform

Raynham, MA (Hybrid)

$122K/yr – $213K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own upstream marketing for navigation tech in shoulder reconstruction, guiding product from charter to launch and ongoing improvement.

  • Define vision, value prop, and GTM with market research and voice-of-customer insights.
  • Lead cross-functional alignment across R&D, Regulatory, Clinical, Sales, and Finance to drive commercialization decisions.

Job Description

Responsibilities

  • Lead upstream marketing strategy for navigation technology in the shoulder reconstruction space, owning the full product development lifecycle from charter through commercial launch and continuous improvement
  • Define product vision, value proposition, and go-to-market strategy, supported by robust market research, customer intelligence, and competitive analysis
  • Develop compelling business cases including market sizing, financial modeling, and business valuations to drive investment decisions
  • Engage directly with surgeons and key opinion leaders to capture voice-of-customer insights that shape product requirements and development priorities
  • Serve as the upstream marketing lead within cross-functional teams spanning R&D, Regulatory, Clinical, Sales, and Finance, ensuring alignment from development through commercialization
  • Communicate strategy and progress to senior leadership through clear, data-driven business storytelling and executive presentations
  • Apply program management discipline to maintain milestones, timelines, and deliverables across the portfolio
  • Support post-launch continuous improvement by incorporating field feedback and clinical data to evolve the navigation platform

Requirements

  • Bachelor's degree in Business, Marketing, Engineering, Life Sciences, or a related field
  • 5+ years of progressive business experience in marketing, R&D, sales, or a related function
  • Experience in the medical device or medical technology industry
  • Demonstrated ability to lead complex, cross-functional initiatives in a matrixed organization
  • Strong analytical skills with experience in data-driven decision making and financial analysis
  • Proven ability to develop and execute go-to-market strategies

Preferred

  • MBA or advanced degree strongly preferred
  • Experience in joint reconstruction, shoulder reconstruction, or sports medicine
  • Background spanning R&D, Marketing, and/or Sales within medical devices
  • Familiarity with navigation, robotics, or enabling technologies in a surgical context

Benefits

  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period10 days
  • Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year
  • For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits
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Johnson & Johnson

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At Johnson & Johnson, we believe health is everything. As a focused healthcare company, with expertise in Innovative Medicine and MedTech, we’re empowered to tackle the world’s toughest health challenges, innovate through science and technology, and transform patient care. All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. Learn more at https://www.jnj.com. Community Guidelines: http://www.jnj.com/social-media-community-guidelines

Founded in 1953
New Brunswick, New Jersey, USA
116K employees (4,854 in marketing)
83% recommend to a friend
86% CEO approval

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