Senior Manager, Sports Marketing (Women's Basketball)

Los Angeles, CA (Hybrid)

$120K/yr – $151K/yrSenior Level4+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the global women’s basketball athlete ecosystem with strategy to activation, turning athlete insights into brand moments and cross-functional execution.

  • Global Athlete Strategy Ownership: shape the worldwide athlete and partner program in line with brand priorities and growth goals.
  • Talent and deal pipeline: scout, build relationships, sign, and retain athletes while negotiating with agents and schools.
  • Activation and operations: lead appearances, events, product seeding, travel, budgeting, and cross-functional program delivery informed by athlete insights.

Job Description

Responsibilities

  • Global Athlete Strategy Leadership: Develop and execute the global women’s basketball athlete and partner strategy aligned with brand priorities, category objectives, and long-term growth plans.
  • Talent Identification and Pipeline Development: Build and maintain a strong pipeline of future athlete and partner opportunities through scouting, relationship development, and collaboration with grassroots and basketball ecosystem stakeholders.
  • Athlete Signing and Retention: Lead athlete contract negotiations, signings, and retention efforts while managing relationships with agents, managers, schools, and key decision makers.
  • Relationship Management and Athlete Experience: Establish and maintain trusted relationships with athletes and their support teams while ensuring exceptional service and strong brand alignment.
  • Athlete Insight Integration: Serve as the voice of athletes internally by sharing insights that inform product creation, testing, storytelling, marketing initiatives, and category strategy.
  • Product and Merchandising Management: Support athlete and partner programs through product forecasting, ordering, distribution planning, and promotional merchandise execution.
  • Activation and Brand Execution: Lead athlete appearances, events, retail activations, and key brand moments to maximize impact and ensure flawless execution.
  • Operational Program Management: Oversee budgeting, forecasting, invoicing, reporting, order management, and program administration to ensure operational excellence.
  • Product Seeding and Consumer Influence: Manage on-court and off-court product seeding strategies that align with seasonal priorities and influence consumer demand.
  • Travel and Logistics Coordination: Coordinate athlete travel, accommodations, event participation, and expense management to support global initiatives and activations.

Requirements

  • Four-year college or university degree in Marketing, Business, Sports Management, or a related field.
  • Minimum 4 to 6 years of experience in sports marketing, athlete management, brand marketing, or a related discipline.
  • Strong knowledge of the basketball industry with a deep understanding of the women’s basketball landscape.
  • Proven ability to build, develop, and maintain relationships with athletes, agents, managers, and key stakeholders.
  • Strong negotiation, communication, and influencing skills.
  • Demonstrated ability to exercise sound judgment and make decisions in fast-paced environments.
  • Proven ability to manage multiple priorities and deadlines across cross-functional teams.
  • Strong presentation and storytelling skills with the ability to communicate effectively across all organizational levels.
  • Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook.
  • Ability to travel extensively, with up to 40% travel required during peak business periods.

Preferred

  • Direct experience working within basketball, women’s sports, athlete representation, or sports agency environments.
  • Experience developing and executing global athlete strategies or brand partnership programs.
  • Strong understanding of grassroots, collegiate, and professional basketball ecosystems.
  • Experience supporting athlete marketing campaigns, product launches, or consumer engagement initiatives.
  • Established network within the basketball community and women’s sports industry.

Benefits

  • Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
  • Adoption, surrogate, and fertility support programs.
  • Short and long term disability coverage.
  • Basic life and AD and D insurance with supplemental employee paid options.
  • 401(k) plan and Stock Purchase Plan with employer match.
  • Education assistance for eligible full-time employees.
  • 12 weeks of paid parental leave and generous leave policies.
  • Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
  • Twelve paid holidays plus milestone Service Time Off.
  • Employee product discounts and access to wellness programs.
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adidas

4.0 Glassdoor

Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,200 people across the globe.

Founded in 1949
Herzogenaurach, Bavaria, DE
71K employees (8,417 in marketing)
80% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
780.1K
Traffic Source Mix
Search
33.9%
Direct
46.8%
Referral
12.5%
Social
6%
Paid
0.6%

Headcount Trend

Current headcount: ~87.4K

Marketing Team

Marketing Team Size
6,274 (7% of company)
Median Career Experience
13 years
Median Tenure
8.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$578.6M
Last Raise
$578.6M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $578.6M
  • Apr 2020
    Post IPO Debt

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